Senior Social Media Content Manager

COMMUNICATIONS

What We Do

The Epic Communications team advances the company’s narrative and represents Epic products and the company vision to external and internal audiences globally. We create positive relationships and engagement strategies with a wide range of audiences, including media, investors, influencers, and policymakers.

What You'll Do

We are seeking a Senior Manager, Social Media Content to lead high-impact storytelling and campaign efforts across Fortnite’s key franchises and brand platforms. You’ll play a pivotal role in shaping and scaling Epic’s creative voice on social media, from brand moments and tentpole campaigns to platform-native content strategies. This role blends creativity, leadership, and operational excellence—ideal for a content leader who understands the nuances of building compelling content in a fast-paced digital ecosystem. You’ll collaborate with Marketing, Creative, Communications, Product, and Game Development teams to ensure our social presence remains bold, authentic, and ahead of cultural trends.

In this role, you will

• Lead the strategic development and execution of social-first content initiatives across Epic’s global social media ecosystem, with a focus on creative storytelling, cultural relevance, and audience growth
• Partner with internal stakeholders and external agencies to develop and scale original content formats that reflect the tone, community, and voice of our franchises and ability collaborate closely with influencer, partnerships, and paid media teams to maximize reach and impact of content initiatives
• Build and mentor a cross-functional content team, ensuring alignment on creative vision, editorial calendars, brand voice, and emerging platform strategies
• Oversee integration of reporting into content initiatives, guiding creative iteration through a data-driven lens
• Champion a content roadmap that elevates player narratives, community creativity, and key product beats through engaging short-form, video, and real-time reactive content
• Act as a thought leader within the Social Media & Editorial team—driving experimentation, knowledge sharing, and continuous improvement in our creative output
• Guide the development of processes and workflows that balance real-time responsiveness with strategic long-range planning by staying informed on platform evolution, creator trends, and community behaviors to proactively adjust content strategies

What we're looking for

• 5-7 years of experience in social-first content development or digital storytelling, ideally within gaming, entertainment, or consumer tech
• Strong understanding of platforms like TikTok, YouTube, Instagram, X (Twitter), and Reddit—and what resonates on each
• Track record of launching and scaling successful content franchises and campaigns in a high-growth environment
• Deep creative instincts paired with sharp operational judgment—you know how to inspire a team while delivering results on time and on brand
• Experience managing and mentoring creative teams and/or agency partners
• Adept in analytics tools and social listening platforms, with the ability to glean insights and refine strategy based on performance data
• Comfortable operating in an ambiguous, fast-paced, and highly collaborative environment
• Passion for Epic’s mission and the communities we serve—especially within Fortnite, UEFN, and Unreal Engine
• Experience in international content strategies and cultural fluency a plus