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Sales Orchestration Journey Owner, Director, Digital Distribution

Sun LifeSun Life·Financial Services

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About the role

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.


At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.


When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.


Discover how you can make a difference in the lives of individuals, families and communities around the world.



Job Description:


The Sales Orchestration Journey Owner (Director, Digital Distribution) is responsible for delivering valuable, innovative products to the Distribution users in line with the organization’s strategy. The role manages the health, performance and ongoing improvement of the Sales Orchestration journey across Asia, covering Advisor Workbench and Artificial Intelligence Orchestrator. The role works within Distribution strategy and priorities, provides Agency and Business owners with the journey insights needed to manage benefit realization, and supports markets to improve Advisor effectiveness and Client outcomes.

 

The role reports to Head of Distribution Excellence, Asia and is based in the Asia Regional Office in Hong Kong.

 

Responsibilities

  • Maintain a two year plan for Advisor Workbench and Artificial Intelligence Orchestrator. Keep the journey design, capability roadmaps, measures and delivery priorities current.
  • Maintain a clear set of journey health measures for Advisor Workbench and Artificial Intelligence Orchestrator. Review adoption, usage, workflow, operational, technology, data quality and risk information to understand whether the journey is working as intended.
  • Manage the agreed product roadmaps and prioritised work for Advisor Workbench and Artificial Intelligence Orchestrator. Turn journey needs into clear business requirements and work with delivery teams through design, testing, release readiness, market implementation and adoption.
  • Work with regional and market Distribution, Agency, Bancassurance, Operations, Technology, Data and Analytics, Artificial Intelligence, Risk and Compliance teams to deliver the agreed journey plan. ​

 

Preferred skills

  • Strong product ownership and journey management capabilities.
  • Ability to define strategy and translate it into executable roadmaps.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Ability to influence and align stakeholders across a matrix environment.
  • Experience leading cross-functional initiatives without direct authority.
  • Strong communication and presentation skills.
  • Understanding of digital platforms, AI-enabled solutions, Agile delivery, and analytics.
  • Ability to balance strategic thinking with attention to detail.

 

Education

  • Bachelor's degree in Business, Finance, Technology, Engineering, or a related discipline.

 

Experience

  • 10+ years of experience in insurance, banking, financial services, digital product management, or business transformation.
  • Strong understanding of Agile delivery, digital platforms, data analytics, and AI-enabled business solutions.
  • Deep knowledge of digital partnership management and strong financial awareness in sales performance and financial metrics to deliver growth.
  • Strong Client focus mindset, able to develop collaborative partnership and create win-win outcomes with the leadership team and stakeholders.
  • Experience working across multiple markets and cultures within a matrix organization.


At Sun Life, we’re driven by our Purpose: to help Clients build lifetime financial security and lead healthier lives. Across Asia, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

 

Job Category:

Sales - Distribution Support

Posting End Date:

30/12/2026

Skills & Tags

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Aplyr's read

Sun Life is a global financial services leader, attracting professionals in insurance and investment with a focus on innovation and international growth.

Synthesized from recent postings & public sources

What's promising

  • •Sun Life has a strong international presence, offering diverse career opportunities across various regions.
  • •The company invests in cutting-edge technology, hiring roles like AI Innovator and MLOps Engineer.
  • •Sun Life provides a wide range of roles, from actuarial to data governance, appealing to diverse skill sets.

What to watch

  • •The financial services industry is highly competitive, posing challenges for market differentiation.
  • •Regulatory changes in different countries can impact Sun Life's operations and strategic decisions.
  • •Economic downturns may affect demand for insurance and investment products, impacting revenue.

Why Sun Life

  • •Sun Life emphasizes innovation in technology, evident from roles like Manager, AI Innovator.
  • •The company offers a global career path, with significant operations in Asia and North America.
  • •Sun Life's focus on productivity and capability development is highlighted by dedicated leadership roles.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Sun Life

Sun Life is a leading international financial services organization providing a diverse range of insurance and investment products.

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