About the role

Aplyr's Quick Take

This role is about building and scaling revenue streams through audience monetization at BlaBlaCar. You'll be responsible for defining strategies and executing them, working directly with various stakeholders to implement advertising and partnership initiatives. It's a hands-on position that requires both strategic thinking and execution skills.

Good fit

Ideal candidates have experience in digital marketing or monetization strategies, preferably in tech or travel sectors. You should be comfortable with both high-level strategy and detailed execution, and thrive in a fast-paced, global environment.

Worth noting

This is a unique '0 to 1' role, meaning you'll have the chance to create and implement new monetization strategies from scratch. The position also offers a blend of remote and in-office work, which may appeal to those seeking flexibility.

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your mission

We are building a new strategic pillar to monetize BlaBlaCar’s global audience. With a focus on long-term scalability, we’ve been integrating programmatic advertising, direct brand deals, and affiliate partnerships to build a sustainable, high-growth revenue stream.

We’re looking for an Audience Monetization Manager to own and scale this practice from the ground up. You will define the strategy and roadmap, arbitrate among levers and maximize revenue by leveraging high-intent moments across the user journey. This is a rare "0 to 1" opportunity that combines high-level strategy with hands-on execution across diverse global markets.

This role combines strategic ownership and hands-on execution, from defining the roadmap and coordinating stakeholders to running tests, monitoring performance and scaling successful initiatives.

Skills & Tags

Aplyr's read

BlaBlaCar revolutionizes long-distance travel by connecting drivers with passengers, fostering a cost-effective and eco-friendly community of travelers.
Synthesized from recent postings & public sources

What's promising

•BlaBlaCar promotes sustainable travel by reducing carbon footprints through shared rides.
•The company offers diverse roles across multiple countries, reflecting its global reach.
•BlaBlaCar's platform supports community building among travelers, enhancing user experience.

What to watch

•Regulatory challenges in different countries may affect BlaBlaCar's operations.
•Market competition from other ride-sharing services could impact growth.
•Dependence on user trust and safety could pose operational risks.

Why BlaBlaCar

•BlaBlaCar's focus on long-distance carpooling sets it apart from typical ride-sharing apps.
•The company integrates community engagement into its core operations.
•BlaBlaCar's service reduces travel costs significantly for both drivers and passengers.

Aplyr’s read is generated by AI from public sources. Was it useful?

About BlaBlaCar

BlaBlaCar

blablacar.com

View company

BlaBlaCar is a long-distance carpooling service that connects drivers with empty seats to passengers looking for a ride. By facilitating shared travel, the company aims to reduce transportation costs and environmental impact while fostering a community of travelers.