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Verified active · 21h ago

Assistant Manager - Performance Marketing

MeeshoMeesho·E-commerce

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~6 min

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Posted

59 days

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About the role

About the Team

You will be part of the Seller Growth team, responsible for driving the end-to-end seller lifecycle—from acquisition and activation to retention and scale. The team focuses on onboarding high-quality sellers, improving their early success, and enabling sustained business growth on the platform.

Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution to unlock supply-side growth at scale.

About the Role

We are looking for a Assistant Manager– Performance Marketing to join our Seller Growth team.

In this role, you will own and scale seller acquisition and activation through performance marketing channels such as Google, Meta, and emerging platforms. You will focus on driving high-quality seller onboarding, improving activation rates, and optimizing CAC and payback periods.

This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.


Skills & Tags

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Aplyr's read

Meesho is a social commerce platform empowering small businesses and individuals, particularly women, to launch online stores via social media. It's a hub for entrepreneurial growth.

Synthesized from recent postings & public sources

What's promising

  • Meesho offers a unique platform for small businesses to reach new customers through social media.
  • The company focuses on empowering women entrepreneurs, providing them with tools to succeed from home.
  • Meesho's business model supports economic growth by enabling micro-entrepreneurs to thrive.

What to watch

  • Meesho faces intense competition from larger e-commerce platforms with more resources.
  • The reliance on social media channels can limit control over customer interactions.
  • Sustainability of the business model is uncertain in rapidly changing digital landscapes.

Why Meesho

  • Meesho's platform uniquely integrates social commerce with traditional e-commerce strategies.
  • The focus on women entrepreneurs sets Meesho apart in the male-dominated tech industry.
  • Meesho's model of enabling resellers to earn from home is innovative in the Indian market.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Meesho

Meesho is an Indian social commerce platform that enables small businesses and individuals to start their own online stores through social media channels. By providing a marketplace for resellers, Meesho empowers entrepreneurs, especially women, to earn income and build businesses from home.

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