Marketing Manager, EMEA

We are rebuilding biotech for the AI era.

When a breakthrough is delayed, the world waits. Getting a molecule from discovery to patients, or a crop from lab to field, involves thousands of slow, manual, disconnected steps. AI has the potential to change this, compressing decades of R&D work into years. But that only happens when clean, structured scientific data and AI are built into how science gets done.

Benchling is the AI platform for biotech R&D. Scientists use Benchling to design experiments, capture structured data, and run AI agents and models directly in their workflows. Over 200,000 scientists around the world trust Benchling to power their most important work, from academic labs to Sanofi, Moderna, and more than half of the world's top 50 biopharma.

ROLE OVERVIEW

We are seeking a passionate and results-oriented Marketing Manager to drive our field and demand generation marketing efforts across the Central EMEA region. This role is a unique opportunity to help shape regional strategy and drive Benchling’s growth in EMEA. You’ll be responsible for the strategy, planning, and execution of integrated marketing programs that engage key personas, generate high-quality pipeline, and support revenue growth for the region.

You will bring a strong understanding of B2B SaaS marketing and excel at crafting and optimizing full-funnel campaigns. You thrive in a collaborative, performance-driven environment and love testing, learning, and scaling what works.

The ideal candidate is equal parts strategic and hands-on, able to manage end-to-end campaign execution while contributing to high-level regional marketing planning.

RESPONSIBILITIES

• Lead the marketing strategy and execution for a designated territory in the EMEA region, aligned with pipeline goals, market dynamics, and regional opportunities.

• Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets.

• Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals.

• Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives.

• Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams.

• Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance.

• Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking.

• Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback.
  

A few examples of the types of projects you’ll work on

• Plan and organize industry, owned, and partner events to drive pipeline and accelerate in-pipe deals.

• Collaborate with our cross-functional marketing team to drive a high-performing nurture stream for our target personas in the EMEA.

• Develop and execute digital marketing campaigns to increase lead generation and engagement.

• Run quarterly marketing/sales planning sessions to align on campaign performance and upcoming GTM motions. 
  

QUALIFICATIONS

Proven B2B marketing experience, ideally in enterprise SaaS or life sciences/biotech, with a strong foundation in demand generation and field marketing.

• Proven track record of owning and executing integrated marketing programs that drive pipeline and revenue—across digital, field, content, and partner channels.

• Experience supporting field sales teams with strong interlock, communication, and alignment on goals.

• Strategic thinker with strong analytical sk