About the role

Aplyr's Quick Take

This role is about leading product marketing efforts for ChargePoint's EV charging solutions, focusing on strategy and execution. You'll work closely with product and sales teams to ensure successful product launches and market positioning, making this a hands-on leadership position.

Good fit

Ideal candidates have significant experience in product marketing, especially in the EV or cleantech sectors, and are comfortable in a leadership role that requires both strategic thinking and execution. A collaborative working style and a passion for electric mobility will help you thrive.

Worth noting

The salary range is quite broad, suggesting flexibility based on experience. The role emphasizes both strategic oversight and direct involvement in marketing activities, which may appeal to those who enjoy a hands-on approach.

About Us

With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market.

At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us.

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Reports To

Chief Marketing & Growth Officer

About the Role

ChargePoint is seeking a Senior Director of Product Marketing to own how products are brought to market and drive measurable commercial impact. This leader will oversee product marketing across hardware and software offerings spanning commercial, fleet, and residential segments, ensuring strong positioning, effective launches, and revenue impact.

This is a hands-on leadership role responsible for both strategy and execution. You will partner closely with Product and Sales leadership to define go-to-market strategies, equip the field to win, and build a high-performing product marketing function while directly contributing t key deliverables.

What You Will Bring to ChargePoint

You bring deep expertise in product marketing within EV charging, cleantech, or adjacent industries, along with a proven track record of building and scaling PMM functions. You combine strategic thinking with hands-on execution, creating compelling positioning, enabling sales teams, and driving adoption through high-impact launches. You are highly collaborative, operate with urgency, and leverage AI tools to increase speed and scale of output, resulting in measurable pipeline growth, improved win rates, and strong market presence.

Requirements

Deep familiarity with EV charging or adjacent energy/cleantech markets, including buyers, sales cycles, and competitors
Proven experience building and leading product marketing functions
Demonstrated ability to develop positioning and messaging directly
Ability to operate at both strategic and tactical levels
Strong cross-functional collaboration with Product, Sales, and Engineering

Preferred Skills

Experience leading go-to-market strategies and product launches across multiple segments
Background in competitive intelligence development and sales enablement
Experience managing and developing product marketing teams
Ability to present to analysts, press, and customers as a credible industry voice
Proficiency using AI tools for research, content creation, and analysis

Location

Campbell, CA

ChargePoint is committed to fair and equitable compensation practices. The targeted US salary range for roles at this operating level is $203,800 to $300,000. This range represents base salary and does not reflect equity, benefits or variable pay where applicable. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location.

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process.

If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at accommodations@chargepoint.com.

ChargePoint is an equal opportunity employer.
Applicants only - Recruiting agencies do not contact.

Skills & Tags

go ai mobile product marketing sales

Aplyr's read

ChargePoint leads the EV charging network, fostering sustainable transport with innovative solutions. Ideal for tech-driven individuals passionate about electric mobility.
Synthesized from recent postings & public sources

What's promising

•ChargePoint offers a vast network of EV charging stations, enhancing accessibility for electric vehicle owners.
•The company is actively expanding its international presence, providing opportunities for global career growth.
•ChargePoint's focus on sustainability aligns with growing environmental concerns, attracting eco-conscious employees.

What to watch

•The EV charging industry faces intense competition, challenging ChargePoint's market position.
•Regulatory changes in different regions could impact operational strategies and growth.
•The company's success is heavily tied to the fluctuating electric vehicle market.

Why ChargePoint

•ChargePoint's extensive network covers both residential and commercial charging needs, setting it apart from competitors.
•The company integrates advanced software solutions to optimize charging efficiency and user experience.
•ChargePoint's partnerships with major automotive brands enhance its industry influence and reach.

Aplyr’s read is generated by AI from public sources. Was it useful?

About ChargePoint

ChargePoint

chargepoint.com

View company

ChargePoint is a leading electric vehicle (EV) charging network that provides comprehensive solutions for EV drivers and businesses. By offering a wide range of charging stations and services, ChargePoint aims to accelerate the adoption of electric vehicles and promote sustainable transportation.