New Growth Marketing Channel Manager

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

We’re entering a new phase of growth—one that goes beyond digital optimization and into discovering new, scalable growth engines, including offline and emerging channels. In this role, you’ll act as the owner of new growth opportunities: identifying them, testing them, proving impact, and turning what works into repeatable playbooks. 

If you love building from zero to one, thrive in ambiguity, and want real ownership over how growth happens, not just reporting on it, this role gives you the space to do exactly that. 

What you’ll do

New Channel Launch & Ownership 

• Lead the end-to-end execution of new, performance-oriented offline and emerging growth activations (e.g., direct mail, in-flight/airport media, insert programs, non-traditional partnerships), from opportunity definition and vendor selection through testing, measurement, and scale decisions.
• Partner with Brand and Analytics to align creative and evaluate results, with accountability for incremental growth impact.
• Design and document roadmap for launching, evaluating, and scaling new growth opportunities.
• Lead test-and-learn initiatives, turning experiments into clear case studies and recommendations for broader rollout.