About the role

Aplyr's Quick Take

This role is for a Technical Marketing Analyst focused on PPC, requiring hands-on expertise in fixing and optimizing tracking systems and campaign performance. It's an individual contributor position where you'll dive deep into technical issues and ensure reliable data before scaling campaigns.

Good fit

Ideal candidates have a strong technical background in PPC and performance marketing, with several years of experience troubleshooting tracking issues. A detail-oriented, data-driven approach and a willingness to manually manage campaigns are essential.

Worth noting

This position emphasizes technical problem-solving over standard campaign management, which may appeal to those who enjoy digging into the mechanics of digital marketing. It's a contract role, so consider the stability and duration before applying.

We’re looking for a technically skilled PPC Specialist who treats performance marketing as both a science and a craft. This is not a “launch campaigns from templates” role – we need someone who can get under the hood of tracking infrastructure, diagnose data integrity issues, and build campaigns on a foundation of reliable measurement.

We need someone who can both identify and fix technical issues (unreliable conversion data, pixel misconfiguration, broken audience pipelines). It’s someone who understands how pixels, CAPI, GTM, and conversion APIs actually work at a technical level.

Your job is to build engine-room excellence in PPC performance. This means:

Fixing what’s broken first: audit and repair tracking infrastructure (pixels, CAPI, GTM, conversion events) before scaling spend.
Understanding the business (not just the keywords) – tying campaign performance to real pipeline and revenue metrics.
Taking manual control when needed – switching off AI/auto-optimize features to maintain brand consistency and funnel integrity.
Running tests with intention, checking negative keywords daily, and refining messaging strategically.
Owning performance across all major platforms: Google Ads, LinkedIn Ads, Meta Ads, X/Twitter Ads.

We are looking for someone who is obsessed with detail, technically curious, data-driven, and ready to bring craftsmanship back into PPC.

Skills & Tags

go ai data marketing

Aplyr's read

Cloudinary excels in cloud-based media management, attracting tech-savvy professionals focused on media optimization and delivery innovations.
Synthesized from recent postings & public sources

What's promising

•Cloudinary offers a robust platform for media management, attracting businesses needing efficient image and video handling.
•The company is expanding its AI capabilities, hiring roles like AI Integrations & Automation Engineer.
•Cloudinary's focus on media optimization helps clients improve performance and user engagement.

What to watch

•The niche focus on media management may limit broader market opportunities.
•Intense competition in cloud services could pressure Cloudinary's market position.
•Rapid technological changes require constant adaptation, posing challenges to long-term stability.

Why Cloudinary

•Cloudinary specializes in comprehensive media management solutions, setting it apart from general cloud service providers.
•The company integrates AI for media optimization, enhancing its technological edge.
•Cloudinary's focus on image and video optimization provides a distinct advantage in digital media performance.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Cloudinary

Cloudinary

cloudinary.com

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Cloudinary is a cloud-based image and video management service that provides a comprehensive solution for media management, optimization, and delivery.