About the role

Aplyr's Quick Take

This role is about leading initiatives to engage farmers and develop value chains for Corteva's agricultural products. You'll be responsible for designing programs to retain and attract customers, managing budgets, and collaborating with various stakeholders. It's primarily an individual contributor role focused on strategic planning and execution.

Good fit

Ideal candidates have a background in agriculture or agronomy, with experience in sales and customer relationship management. Strong communication skills and a proven track record in building partnerships are essential, along with a proactive and strategic working style.

Worth noting

The position emphasizes collaboration with both internal teams and external partners, which may require navigating complex relationships. The focus on farmer loyalty programs and financial initiatives suggests a strong emphasis on customer retention and trust-building.

Position Title:

Strategic Initiatives & Grower Engagement Program Lead

Platform:

Corteva Seeds BU (Pioneer Brand) across crops – Corn, Rice, Millet & Mustard

Job Responsibilities

Value Chain Development:

Identify and define value chains for all crops and build collaborations and partnerships across South Asia.
Establish and implement collaborative projects in partnership with commercial field teams from conceptualization to on-ground implementation.
Plan activities, manage budgets, and ensure revenue recognition for projects.
Monitor execution against operational KPIs, reach, and impact metrics.
Create governance structures, set up KPIs to measure success, and publish dashboards for partners and stakeholders.
Provide technical support and build knowledge among value chain partners.

Grower Engagement Programs - Farmers:

Design and execute programs to boost retention of existing customers and acquire new ones by generating trials for Corteva’s superior products.
Define grower segments based on relevant criteria and develop tailored engagement programs for each.
Develop services that strengthen customer loyalty and trust.
Launch farmer loyalty programs and farm credit initiatives to enhance grower relationships.

Key Stakeholders and Interactions

Internal: Crop Marketing Leads, Crop Agronomy Leads, Field Sales & Agronomy Teams (ASMs/AMCEMS & Product Agronomists), Customer Experience Team, Government Affairs.

External: Value Chain Partners, Agricultural Institutes, Grower Customers, Banks, and Financial Institutions.

Job Qualification Education and Experience:

Education: Bachelors/Master’s Degree in Agriculture, Agronomy, Business, or a related field.

Experience:

Proven track record of leadership in agricultural sales, especially in silage products or similar domains.
Demonstrated ability to exceed sales targets and build enduring customer relationships.

Skills:

Expert knowledge of value chain partnerships, shared value projects.
Strong sales, negotiation, and interpersonal communication skills.
Proficiency in CRM software, data analytics, and the Microsoft Office Suite.
Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans
A confident speaker; able to articulate messages well in small to medium size groups.

Aplyr's read

Corteva Agriscience is at the forefront of agricultural innovation, attracting professionals dedicated to sustainability and cutting-edge crop solutions.
Synthesized from recent postings & public sources

What's promising

•Corteva invests heavily in R&D, driving innovation in seed and crop protection technologies.
•The company prioritizes sustainability, aligning with global environmental goals.
•Corteva offers diverse career opportunities across multiple disciplines, from engineering to regulatory affairs.

What to watch

•The agricultural sector faces volatility due to climate change and market fluctuations.
•Corteva operates in a highly competitive industry with constant pressure to innovate.
•Regulatory challenges in different markets can impact operational efficiency and product deployment.

Why Corteva

•Corteva's dual focus on seeds and crop protection sets it apart in the agricultural sector.
•The company has a strong commitment to integrating sustainability into its business model.
•Corteva's global presence offers employees exposure to diverse agricultural markets and practices.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Corteva

Corteva

corteva.com

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Corteva Agriscience is a global agricultural company that provides farmers with a wide range of seed and crop protection products. The company focuses on innovation and sustainability in agriculture to enhance productivity and environmental stewardship.