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Digital Product Manager -VP

BarclaysBarclays·Financial Services

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About the role

Job Description

Purpose of the role

To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge. 

Accountabilities

  • Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
  • Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
  • Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
  • Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
  • Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
  • Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
  • Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

Vice President Expectations

  • To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
  • If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
  • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
  • OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
  • Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
  • Manage and mitigate risks through assessment, in support of the control and governance agenda.
  • Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
  • Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
  • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
  • Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
  • Adopt and include the outcomes of extensive research in problem solving processes.
  • Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Embark on a transformative journey as a Digital Product Manager -VP at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionize our digital offerings, ensuring unapparelled customer experiences

The AI Banking Companion Product Development Manager is accountable for supporting the definition, delivery and evolution of Barclays UK’s AIpowered conversational banking companion, embedded across the mobile app and digital servicing ecosystem. 

The role provides deliveryfocused product ownership for the AI Banking Companion (AIBC). The AIBC is Barclays’ strategic digital help capability, designed to support customers with clear guidance, selfservice and task fulfilment across the mobile app and digital channels. 

It brings together unified help experiences, generative AIpowered answers and emerging agentic AI capabilities to reduce customer effort, improve digital selfserve and safely automate highvolume servicing needs. AIBC is delivered through a phased roadmap, ensuring customer trust, platform resilience and regulatory compliance as AI capability evolves. 

Operating in close partnership with UKbased Product Owners, this role is a deliveryfocused Product development manager embedded alongside the Pune engineering teams, responsible for translating product strategy and requirements into clear delivery plans, prioritised Feature backlogs and predictable releases. By providing ontheground technical ownership of delivery execution, the role complements UK Product Owners who focus on customer journey evolution, digital strategy and proposition shaping, while working closely with engineering, design, data, operations and risk teams to ensure platform stability and efficient execution. 

 

What You’ll Be Doing 

Product Vision, Strategy & Product Ownership 

  • Support the evolution of the AI Banking Companion product vision and roadmap, enabling delivery against strategy and priorities. 

  • Work closely with UK Journey and Product Owners, Strategy, Engineering, Design, Data, Research, Customer Care and control function partners. 

  • Own product delivery alignment to agreed success measures and OKRs aligned to the Customer & Digital (and BUK) scorecard. 

  • Translate product strategy into clear epics, stories and acceptance criteria, supporting prioritisation, backlog readiness and sprint execution in alignment with UK Product Owners 

  • Orchestrate releases including digital, operational readiness and benefit realisation. 

  • Collaborate closely with Pune engineers, developers, architects and QA to rapidly resolve issues and ensure efficient sprint execution and predictable delivery outcomes. 

CustomerLed Discovery & Experience Design 

  • Support delivery against real customer needs, intents and moments that matter, particularly highstress or highfrequency servicing or income generating scenarios. 

  • Contribute to discovery activities with Design and Research, supporting testing, pilots and beta releases from a delivery and feasibility perspective. 

Governance, Risk & Controls 

  • Support AI risk management execution, ensuring delivery adheres to Consumer Duty requirements, privacy and datahandling standards and model risk, control observability and explainability expectations. 

  • Provide transparent delivery reporting on progress, risks, dependencies and operational issues. Support tradeoff discussions by providing SME insight. 

  • Contribute to shaping future AI operating models. 

Business Value & Impact 

  • Deliver significant reduction in customer effort and servicing friction, improved digital containment and self-serve resolution 

  • Lead on experimentation and innovation through AI enabled delivery 

  • Lead delivery of scalable foundation for future AI driven change across app and digital customer channels 

  • Improved delivery velocity through closer alignment with engineering teams. 

 

Skills & Experience -Essential 

  • Proven senior experience in digital product ownership or product development. 

  • Strong delivery track record contributing to customerfacing digital products at scale. 

  • Solid understanding of customer journeys, servicing models and digital CX design. 

  • Experience working closely with engineering, architecture, data and control teams. 

Highly Valued 

  • Excellent stakeholder management and structured communication skills. 

  • Handson experience supporting AI (Generative and/or Agentic) product delivery, including conversational assistants or automation. 

  • Understanding of RAGbased architectures, content strategies and AI governance from a delivery and implementation perspective. 

  • Experience supporting pilots, phased rollouts and testandlearn programmes. 

  • Awareness of costtoserve drivers, volumes and digital deflection metrics. 

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills. 

The role is based out pune .

Skills & Tags

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Aplyr's read

Barclays is a global financial powerhouse known for its robust banking services and diverse career opportunities, attracting professionals from finance, technology, and management.

Synthesized from recent postings & public sources

What's promising

  • Barclays offers diverse roles, from data engineering to fraud operations, appealing to a wide range of professionals.
  • The company invests in AI and analytics, indicating a focus on technological innovation.
  • Barclays provides global career opportunities, enhancing professional growth and international exposure.

What to watch

  • Barclays' size and complexity may lead to bureaucratic challenges and slower decision-making.
  • The financial sector's regulatory environment can create compliance pressures and constraints.
  • Economic fluctuations and market volatility pose inherent risks to the banking industry.

Why Barclays

  • Barclays has a strong historical presence, being a well-established name in global finance.
  • The company is actively involved in sustainable finance and green initiatives.
  • Barclays' extensive global network offers unique opportunities for cross-border collaboration.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Barclays

Barclays is a British multinational investment bank and financial services company, providing a wide range of financial products and services to individuals, businesses, and institutions.

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