Channel Activation Marketing Manager - Global Industrial Channel

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Job Description:

About Us: Join our dynamic Abrasive Systems division, where innovation meets industry-leading solutions. We are committed to delivering high-quality abrasive products that enhance productivity and performance across various sectors.

Position Overview: We are seeking a talented and driven Segment Marketer to lead our marketing efforts within the Industrial Trade Retail segment in India for Abrasive Systems Division. The ideal candidate will have a strong understanding of the abrasives market, excellent strategic thinking, and the ability to execute marketing plans that drive growth and brand awareness.

Key Responsibilities:

• Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape within the Industrial Trade Retail segment.
• Strategy Development: Develop and implement marketing strategies that align with business objectives and drive growth in the segment.
• Product Positioning: Collaborate with product management to ensure effective positioning and messaging of abrasive products.
• Campaign Management: Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.
• Sales Support: Work closely with the sales team to provide marketing tools and support that enhance customer engagement and drive sales.
• Brand Development: Strengthen brand presence and awareness in the market through targeted marketing initiatives.
• Performance Tracking: Monitor and analyze the performance of marketing activities, providing insights and recommendations for improvement.
• Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure cohesive marketing efforts.

Qualifications:

• Bachelor's degree in Engineering/Marketing/Business Administration, or a related field. MBA preferred.
• Minimum of 3 years of experience in marketing, preferably within the industrial or manufacturing sector.
• Strong understanding of the abrasives market and industrial trade retail segment.
• Proven track record of developing and executing successful marketing strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in digital marketing tools and platforms.
• Strong analytical skills and attention to detail.

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