EssenceMediacom: Performance Manager- Cairo

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

Ideal candidate should be able to fully set a full-fledged performance strategy for their clients. They are also expected to have hands on experience in all the platforms and their best practices. The candidate needs to be a numbers-oriented person, and he/she can make the right decisions for their client, will be fully involved in the day-to-day conversation across all clients and help them grow in the digital/performance space. Will be responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.  

• To draft paid performance proposals and presentations. 

• Manage all digital platforms relationship for accounts under management.  

• Develop and manage all components of a paid performance campaigns, including campaign setup, optimization, reporting and tracking. 

• Work closely in sharing and implementing digital performance best practices and beta with clients and work closely with different platforms on developing the partnership. 

• Ensure delivery on performance targets for clients. 

• Monitor & measure performance activity, engagement metrics, analyzing results, translating information into learning & strategic recommendations.  

• Maintain appropriate high-level Client relationships.  

• Build Client respect and be recognized as a leader on their business.  

• Work closely with Account Managers to identify and deliver performance marketing requirements.  

• Work closely with account lead to deliver on the long-term strategies.  
• Work closely with other business units within the organization. 

Skills and Experience

• 4-5 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels as well as a passionate following of new/emerging channels & technologies. 

• Google Ads and other social platforms like Facebook, Snapchat, TikTok and X ads are essential for this role. 

• Expert in MMPs with 2+ years of experience in app development and user acquisition 

• Proficient in integrating platforms and tech implementations, including pixels, SDKs, and CAPI. 

• Familiar with CDPs 

• Strong presentation skills and client management experience is required. 

• Data-driven and creative to push the envelope on new user acquisition. 

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