Mindshare: Media Director- Dubai

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives. This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results. The impact of this role is significant, as you will directly contribute to the success of our clients' marketing initiatives and the growth of our agency.

• Develop and implement comprehensive, data-driven media strategies across all client businesses and markets, encompassing programmatic buying, social media, search engine marketing, video, and mobile advertising.

• Continuously monitor and analyze campaign performance, identifying opportunities for optimization and ensuring maximum return on investment.

• Design and execute test-and-learn programs to evaluate new technologies and engagement measurement methodologies, ensuring we remain at the cutting edge of media innovation.

• Provide a clear point of view on the integration of data and shared performance across social, search, and programmatic channels, translating data into actionable insights.

• Foster regular communication and collaboration between local GroupM agencies and the wider account team, sharing best practices and building cross-functional capabilities.

• Identify and implement best-practice techniques and tools to support campaign development and optimization, ensuring consistent high-quality execution.

• Build and maintain strong, positive relationships with regional teams, collaborating with senior stakeholders and Directors to deliver exceptional client satisfaction.

• Develop and nurture relationships with key media partners to drive incremental benefits and value for our clients.

• Act as a regional lead for driving e-commerce initiatives across the MENA region, providing training, support, and guidance to regional teams on e-commerce projects.

• Inspire and advance the understanding and activation of media strategies across all platforms, working collaboratively with clients and the wider account team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

• 7- 10 years of experience in media planning and buying, with a strong focus on integrated and digital media.

• Proficiency in media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore).

  Skills & Tags

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