Senior Director - Strategy

 

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Measures of success – Strategic Impact:

Audience Planning Rigor: Successful use of audience planning tools (TGI, GWI, YouGov, etc.) to create actionable, insight-led targeting strategies adopted across campaigns.

New initiatives: Adoption of at least 2–3 new media strategic recommendations that set benchmarks internally or within the category.

Cross-Functional Influence: Strategic media thinking embedded into marketing planning processes and recognized by leadership team

Process Excellence: Media planning, briefing, and evaluation processes are standardized, scalable, and adopted across teams or business units.

Responsibilities of the role:

• Operationalized audience-first planning using tools like TGI, GWI, YouG