Account Director - Channels Strategy

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Channels Strategy, Director, will hold a key role in the development and ongoing management of the channel strategy function within Channel & Solutions. They will play an integral role in evangelising and developing our integrated business growth driving digital product. You will have responsibility for the integration of multiple elements of digital to create and own holistic strategies and frameworks that are deep rooted in driving business performance. As a Channel Strategist, you will be expected to identify and lead, our approach to resolving client challenges via the use of digital media and services. You will be the point-person for the client's day to day agency interaction for digital and be responsible for promoting the most robust plan possible to drive client growth, whilst maximizing the abilities within the agency network and industry.

Whilst operating in a department and team-based structure, you will be expected to guide and develop digital knowledge across the team so to fully leverage their channel skills whilst also outlining the foundation of decisioning and strategy for your choices in digital. As a senior lead of digital in the agency the role will contribute to the creation and sharing of opinion pieces, products and solutions, development of training material etc.

Reporting Structure

The role will report directly into the Digital Channels, Business Director, and you will work closely with your peers including key members of our channel development and channels management delivery teams.
Role Responsibilities

• Be responsible for integrated strategy across all digital channels, paid and organic, and the integration of offline synergy planning with digital
• Supporting performance and client growth from the Mindshare framework of thinking
• Implement ways of working that enhance our digital practice, but not limited to, forecasting, integrating audience strategy into digital, building for profit or LTV.
• Developing global digital strategies for big global clients, including a portfolio of brands.
• Immersing yourself in the client’s business including knowing the client’s products inside out and applying this knowledge to deliver innovative, ambitious client plans and service.
• Writing communications strategies, tailored to digital media which help clients to understand new opportunities in a simpl