About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
- Runner First
- We act in the best interest of the runner
- Word is Bond
- We do what we say we’ll do
- Champion Heart
- We give our all in everything we do
- There is no “I” in Run
- We stay generous with our humanity
- Keep Moving
- We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As a key member of the Horizon 3 (5+ years) Innovation Steering Group, you will lead the exploration, definition and development of novel concepts with the potential to
revolutionize the future of running and of the sport. You will lead a cross-functional team by inspiring and guiding them to embrace bold, consumer-driven innovation by fostering a culture of curiosity, creativity, and continuous learning. You will empower your team in the exploration of future runner needs to elevate our current vision and investigate innovative and improved approaches to deliver on those needs. You will lead projects to holistically explore and understand all aspects of future running performance; and to imagine, define, investigate and develop new concepts for game-changing products.
The Explore team will be responsible for delivering:
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- Strategic product options: new ideas, concepts, technologies, platforms, capabilities or partnerships with the potential to deliver revolutionary future products.
- Fresh insight and learning: Deep consumer understanding, technical exploration, and foresight into future needs and trends that runners, or the sport, may not yet be aware of.
- Thought leadership: Positioning Brooks as a frontrunner in shaping the future of running with its own evidenced point of view.
You will work upstream of the footwear and apparel teams, handing over promising and evidence-backed concepts for product development, integration and launch.
Aplyr's read
Brooks Running is a dedicated player in the sports apparel industry, attracting talent passionate about innovation and the running community.
What's promising
- •Brooks Running focuses exclusively on running, allowing for specialized product innovation.
- •The company has a strong commitment to sustainability and eco-friendly practices.
- •Brooks Running's emphasis on research and development fosters cutting-edge footwear technology.
What to watch
- •Brooks Running faces intense competition from larger sportswear brands.
- •Limited public information about the company's financial performance.
- •Dependency on the running market may limit diversification opportunities.
Why Brooks Running
- •Brooks Running is renowned for its runner-centric approach and community engagement.
- •The company's Run Signature program personalizes shoe recommendations based on individual biomechanics.
- •Brooks Running's BlueLine Lab focuses on pioneering new technologies in running footwear.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Brooks Running
Brooks Running is a company specializing in running shoes, apparel, and accessories, dedicated to providing high-quality products for runners of all levels.
