About the role

Aplyr's Quick Take

This role is about driving sales growth for Ditch Witch's underground construction products in the EMEA region. You'll be working directly with dealers and customers, focusing on relationship-building and consultative sales. It's primarily an individual contributor role with a strong emphasis on fieldwork and customer interaction.

Good fit

Ideal candidates have a background in technical sales, preferably in an international context, and possess strong communication skills. Experience in building relationships and a willingness to travel frequently are essential for success.

Worth noting

The position offers a high level of autonomy and the opportunity to work closely with a global industry leader. However, the role may involve significant travel, which could be a downside for some.

Job Title: Regional Sales Manager – The Toro Company

Company: Ditch Witch Barcelona, International underground Systems, S.L.U.

As the Regional Sales Manager, you drive the growth of Ditch Witch Barcelona in the EMEA region by delivering advanced solutions to underground construction professionals and strengthening our presence from our Barcelona base.

In this position, you take ownership of sales activities across the EMEA region for Subsite Electronics locating & HDD tracking equipment and HammerHead moles. You work closely with our dealer network and customers, building strong partnerships and positioning yourself as a trusted technical and commercial expert.

You combine hands-on product knowledge with a consultative sales approach and enjoy being close to the field and the customer.

What You’ll Do? 

To grow and build a successful career with us, you will be responsible for: 

· Build strong, long-term relationships with dealers and customers across the EMEA region

· Grow sales performance by supporting dealers with insights, tools and a consultative approach

· Represent the product portfolio in the field through demonstrations, customer visits and trade shows

· Develop impactful sales materials and contribute to marketing and sales initiatives

· Capture market feedback and translate trends into input for sales planning and decision-making 

What You Bring? 

To be considered for this role, you should meet the following minimal requirements: 

· A bachelor’s degree in business, engineering or a related field, or equivalent relevant experience

· Proven experience in a sales or commercial role within an international or technical environment

· Strong relationship‑building and communication skills, comfortable working with dealers and customers

· Ability to present confidently and translate products into clear customer value

· Fluent in English; additional languages are a strong advantage

· Willingness to travel regularly across the EMEA region

What Can We Give You?    

At Ditch Witch Spain, within the Ditch Witch Division, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, we offer a variety of benefits:

· An international role with a global industry leader

· A high level of autonomy and responsibility

· Close collaboration with dealers, customers and internal teams

· A dynamic working environment combining office, travel and fieldwork

· An attractive location in Barcelona, working in line with Spanish labor regulations

Interested in joining a team where technical expertise, customer focus and teamwork come together?
Apply now and help shape the future of underground construction solutions.

Who are we?

Ditch Witch Spain, based in Barcelona, is part of Ditch Witch Division, a global leader in innovative solutions for underground construction and infrastructure.
From our Barcelona hub, we support our dealers and their customers across EMEA with training, technical expertise and customer-focused service.
Our team combines strong technical know-how with a practical, hands-on mindset, working closely together with our dealers to deliver reliable solutions for utility and construction professionals.

#LI-Hybrid

Skills & Tags

sales

Aplyr's read

The Toro Company thrives in manufacturing turf and landscape solutions, attracting professionals passionate about innovation in equipment for both residential and professional markets.
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