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Job Specification: General Manager SaaS

Location: Maidenhead, UK
Employment Type: Full-time, Permanent
Salary: (£70,000 – £90,000) Plus Sales Incentives.
Reports To: CEO
Direct Reports: Department Leads (Sales & Marketing, Product Development, QA, Customer Solutions, Data Solutions)

About ORCA Service Technologies

ORCA Service Technologies is a fast-growing SaaS provider transforming the way field service businesses operate. Our flagship platform, ORCA, is a cloud-based CAFM, Asset Management, Field Service Management, ERP and CRM solution designed to deliver operational efficiency and scalable growth for clients across the globe. We are a technology-first, customer-centric company, driving innovation in digital-led maintenance and service delivery.

Role Overview

We are seeking an experienced, commercially driven, and hands-on General Manager to join our leadership team. This role is ideal for a sales-driven leader who thrives in a scaling SaaS environment and is passionate about building high-performing commercial functions.

As General Manager, you will take ownership of both operational execution and revenue growth, acting as a commercial leader and strategic partner to the CEO. You will spearhead SaaS sales, lead generation, and go-to-market strategy, while ensuring alignment between customer needs, product development, compliance and business growth.

This is a highly hands-on role, combining elements of Commercial Director and Organisational Leadership, with a strong focus on driving new business, expanding partnerships, and shaping product direction through deep customer insight.

Key Responsibilities

Strategic and Commercial Leadership

• Translate company vision into clear operational and commercial strategies.
• Lead the company’s SaaS go-to-market strategy, including positioning, pricing, and growth planning.
• Drive revenue growth through new customer acquisition, upsell, and expansion into new markets.
• Identify and pursue strategic partnerships, channel opportunities, and new revenue streams.
• Monitor market trends, competitors, and industry developments to inform commercial strategy.

SaaS Sales and Business Development

• Take a hands-on role in lead generation, pipeline development, and closing key deals.
• Build and manage a scalable SaaS sales function, including processes, metrics, and tooling.
• Develop structured outbound and inbound lead generation programmes.
• Support complex enterprise sales cycles, including demos, proposals, and negotiations.
• Establish and manage a high-performing sales culture focused on measurable outcomes.
• Collaborate closely with marketing to optimise demand generation and conversion.

Customer and Product Alignment

• Act as the voice of the customer within the organisation, translating commercial insight into product priorities.
• Work closely with product and engineering teams to ensure the roadmap aligns with market demand.
• Support product positioning, messaging, and value communication.
• Drive customer engagement, retention, and long-term value creation.

Operational Excellence

• Lead business-wide operations across sales, marketing, product, finance, and customer success.
• Design and implement scalable operational frameworks and KPIs.
• Ensure consistent delivery, governance, and performance across the organisation.
• Maintain ISO-aligned processes across security (ISO 27001) and service management (ISO 20000-1).

Technology and Delivery Collaboration