Regional Biddable Planning Manager

Job Overview:

We are seeking a Regional Biddable Planning Manager to lead performance strategy and planning across Social, Search, and Programmatic channels for regional and multi-market campaigns.

This role will focus on translating regional media strategy into biddable approaches, while ensuring consistency, quality, and performance across markets.

You will work closely with planning teams, local market teams, and specialist activation teams, acting as the bridge between strategy and execution to drive performance outcomes.

Role Responsibilities:

• Partner with regional planning teams to translate strategy into detailed biddable plans (channel mix, targeting, budget, phasing) across Social, Search, and Programmatic
• Define and apply biddable frameworks (audience, platform roles, budget allocation, measurement)
• Support and guide budget allocation and pacing to maximise efficiency and ROI
• Ensure consistency and best practices across markets, with flexibility for local adaptation
• Oversee activation teams to ensure accurate setup, execution quality, and alignment with strategy, including regular quality checks
• Monitor performance and lead test-and-learn initiatives (e.g. A/B testing, creative and audience experiments)
• Translate performance data into clear, client-friendly insights and recommendations
• Build strong relationships with clients, platform partners, and internal teams
• Stay up to date with platform developments and innovation opportunities

Qualifications:

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Minimum 5 years of experience in performance marketing or biddable media (Social, Search, Programmatic)
• Strong hands-on experience with major platforms (Google, Meta, TikTok, DV360)
• Experience working on regional or multi-market campaigns is preferred

Skills & Capabilities

• Strong understanding of biddable ecosystem, including targeting, bidding strategies, and optimisation levers
• Ability to translate strategy into performance-driven execution frameworks
• Strong analytical skills, with experience in data interpretation and performance optimisation
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Ability to work across multiple stakeholders and markets, ensuring alignment and consistency
• Strong project management skills, managing multiple campaigns and timelines
• Excellent communication skills, with the ability to simplify complex data for stakeholders
• A test-and-learn mindset, driving continuous improvement and innovation
• Detail-oriented, with strong problem-solving capabilities.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in