Market Analysis and Planning Manager

Market Analysis and Planning Manager

Description -

Market Analysis and Planning Manager 

At HP, our Personal Systems (PS) Strategy organization sits at the center of where market insight meets bold strategic direction. The MAP (Market Analysis & Planning) team is a critical engine behind that work—developing the forward-looking intelligence, market models, and fact base that inform some of the company’s most important strategic decisions.

We’re looking for someone who thrives on turning ambiguity into clarity—someone who combines deep analytical rigor with strong business judgment and wants to directly influence where markets and the business are heading.

The Opportunity

On the PS MAP team, you will play a central role in driving the company’s strategic direction, ensuring the business remains competitive and adaptable in a rapidly evolving technology landscape.

You will develop strategic recommendations by leading the synthesis of complex data, in-depth market and business analysis, and rigorous hypothesis testing—ensuring well-informed, high-quality strategic decisions.

This role operates at the intersection of insight and action—working across large, cross-functional teams and collaborating with business leaders to align strategy with organizational goals and drive execution.

What You’ll Do

Develop market insights that drive strategy

• Build advanced methodologies, frameworks, and processes for market sizing and forecasting
• Analyze market research and third-party insights to extrapolate future technology trends
• Investigate key market drivers and develop assumptions on future market directions
• Translate complex and ambiguous data into clear, structured insights

Create a trusted, fact-based point of view

• Triangulate multiple data sources through deep analysis and validation to form a credible, defensible perspective
• Identify key drivers impacting technology markets and pressure-test assumptions
• Ensure analytical rigor and consistency across all outputs

Lead complex analytical workstreams

• Independently structure analytical approaches and define methodologies for large, complex strategy projects
• Identify the right research, tools, and analyses required to answer high-impact business questions
• Develop strategies, tactics, and recommendations to optimize business and financial performance
• Apply strategic and consulting frameworks, including portfolio approaches, to evaluate markets, products, and investments

Drive execution through cross-functional collaboration

• Facilitate large, cross-functional teams and communications to ensure alignment and on-time delivery
• Lead the development of project guidelines, objectives, deliverables, and contingency plans
• Drive ongoing follow-ups to ensure accountability and progress on strategic priorities

Influence and partner with senior stakeholders

• Serve as a thought partner and advisor on strategy formulation, risk management, and growth opportunities
• Collaborate across businesses, functions, and regions to align strategy with corporate and divisional priorities
• Clearly communicate insights and recommendations to executive audiences

Elevate how the team operates

• Provide thought leadership by advancing methodologies, tools, and approaches for strategy development
• Contribute to building a best-in-class market intelligence capability
• Expand the team’s knowledge base and set a high bar for analytical excellence

Why Join PS Strategy & MAP

• Direct impact on company strategy – Your work shapes key decisions at a Fortune 100 technology company
• High visibility – Regular engagement with senior leaders across the business
• Deep, meaningful work – Focus on complex, high-value problems—not transactional analysis
• Best-in-class team – Known for analytical rigor, strong collaboration, and strategic influence
• Front-row seat to industry change – Help define perspectives on AI, the future of work, and evolving technology ecosystems

What We’re Looking For

• 10+ years of experience in strategy, consulting, market intelligence, market research, or data analysis
• Deep expertise in market sizing, forecasting, and analytical problem-solving
• Proven ability to operate independently and lead complex work in ambiguous environments
• Strong hypothesis-driven thinking and structured problem-solving skills
• Ability to synthesize complex data into clear, compelling insights and recommendations
• Experience influencing senior stakeholders through data-driven narratives
• Bachelor’s or Graduate degree in Business, Finance, Economics, or related field (or equivalent experience)

Knowledge & Skills

• Market Intelligence, Market Analysis, Market Sizing & Forecasting
• Data Analysis, Modeling, and Visualization
• Business Strategy & Strategic Planning
• Financial Acumen and KPI-based performance analysis
• Tools: Advanced Excel, Power BI, Tableau (or similar)

Cross-Functional Capabilities

• Strong business engagement and stakeholder management
• Effective communication and executive presence
• Results orientation and ability to drive outcomes
• Learning agility and intellectual curiosity
• Digital fluency and data-driven mindset
• Customer-centric thinking

If you enjoy building a point of view from the ground up, using data to influence critical decisions, and shaping strategy through insight—not hierarchy—this role offers that platform.

The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

Job -

Business Planning

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

25%

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"