About the role

Aplyr's Quick Take

This role focuses on optimizing sales territories and improving the productivity of field teams. It's a hands-on position that involves data analysis, territory planning, and resource management to enhance business efficiency. This is primarily an individual contributor role with a strong emphasis on analytics and strategy.

Good fit

Ideal candidates have 2-5 years of sales experience, particularly in roles related to sales force effectiveness. A background in management or data analytics, along with strong communication and organizational skills, will help you succeed here.

Worth noting

The role requires proficiency in data analytics and the use of mapping tools, which may be a unique requirement for candidates. The focus on technology automation suggests a modern approach to territory management, which could appeal to tech-savvy applicants.

Overview:

The Territory Planning & Resource Productivity role is responsible for maximizing business efficiency by optimizing territory design, field force deployment, productivity tracking, and resource utilization.

The role ensures that sales and demand generation teams operate with the right coverage, frequency, and focus on delivering business growth and execution excellence.

Key Responsibilities:

Territory Planning & Alignment

Design and optimize sales territories based on:
- Market potential
- Acreage / crop concentration
- Dealer & retailer universe
- Farmer reach
- Business opportunity
Realign territories periodically based on business dynamics and manpower changes.
Support expansion planning for new geographies.

Resource Productivity Management

Track productivity KPIs of field teams such as:
- Calls per day
- Retailer coverage
- Farmer meetings
- Village coverage
- Conversion efficiency
- Acre share growth
Monitor utilization of MDR/TBM
Identify productivity gaps and recommend corrective actions.

Data Analytics & Insights

Analyze secondary sales, liquidation, and market potential data.
Develop dashboards and productivity scorecards.
Provide actionable insights to leadership for:
- Resource allocation
- Coverage optimization
- Focus crop planning
- Campaign effectiveness
Use GIS/RGIS/QGIS-based mapping for territory visualization and planning.

Coverage & Call Planning

Define beat plans and call frequency norms.
Ensure optimum retailer and farmer coverage.
Improve reach in high-potential and underpenetrated markets.
Monitor adherence to journey plans and activity reporting.

Demand Generation Effectiveness

Align field activities with territory potential.
Track ROI of demonstrations, meetings, campaigns, and field events.
Improve execution productivity through data-driven targeting.

Technology & Automation

Drive adoption of planning and reporting tools/apps.
Work with CRM, DMS, and field reporting platforms.
Automate productivity reporting and territory analytics.

Education & Other Skills

The minimum qualifications needed for a new employee to perform the job successfully

Post Graduation preferably with Degree or Diploma in Management from reputed institution
Sales experience with minimum 2 to 5 years experience in similar roles of sales force effectiveness preferably in implementation of sales force automation.
Broad understanding of Business Basics.
Communication Skills – both oral & written
Skills for training individuals and teams
Planning & organising skills
Ability to focus on customer needs
Developing systems and process plans
Problem analysis skill
Strategic thinking
Interpersonal skills - to effectively train & coach people in order to help them to develop and to remain motivated.
Negotiating skills & Conflict Management
Team Player
Drive for results

Skills & Tags

product

Aplyr's read

Corteva Agriscience is at the forefront of agricultural innovation, attracting professionals dedicated to sustainability and cutting-edge crop solutions.
Synthesized from recent postings & public sources

What's promising

•Corteva invests heavily in R&D, driving innovation in seed and crop protection technologies.
•The company prioritizes sustainability, aligning with global environmental goals.
•Corteva offers diverse career opportunities across multiple disciplines, from engineering to regulatory affairs.

What to watch

•The agricultural sector faces volatility due to climate change and market fluctuations.
•Corteva operates in a highly competitive industry with constant pressure to innovate.
•Regulatory challenges in different markets can impact operational efficiency and product deployment.

Why Corteva

•Corteva's dual focus on seeds and crop protection sets it apart in the agricultural sector.
•The company has a strong commitment to integrating sustainability into its business model.
•Corteva's global presence offers employees exposure to diverse agricultural markets and practices.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Corteva

Corteva

corteva.com

View company

Corteva Agriscience is a global agricultural company that provides farmers with a wide range of seed and crop protection products. The company focuses on innovation and sustainability in agriculture to enhance productivity and environmental stewardship.