Performance Marketing Manager – TV/Radio Required (B2C Lead Generation)

 

At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

 

 

Window Nation is growing, and we’re hiring a Performance Marketing Manager to own performance across an assigned portfolio of markets. This is a B2C, direct-to-consumer lead generation role focused on driving performance across multiple markets.

You must have proven experience with TV and/or radio, alongside digital, as part of an integrated marketing mix. If your background is primarily digital or brand-focused, this role will not be the right fit.
We’re looking for a performance-driven marketer who can optimize lead quality, conversion, and ROI; not just manage campaigns. You’ll be responsible for diagnosing performance issues and making fast, data-driven decisions across channels and vendors to improve results. 

 

This role is likely not a fit if:  

• Your background is primarily B2B marketing or you haven’t owned direct-response lead gen outcomes.
• You are a digital-only specialist with no TV/radio exposure.
• You prefer a role focused mainly on creative/brand strategy vs performance and optimization.
• You have limited experience managing multiple markets with different local dynamics at the same time.

 

If you’re a B2C, performance-driven, multi-channel marketer who has owned direct-to-consumer lead generation results across multiple markets, and you’re known for quickly diagnosing and fixing issues like low lead quality, low close rates, inefficient channels, or misaligned targeting; this role should be a strong match.

You’re likely to be a great fit if you have:

• Hands-on ownership of direct-response lead gen (leads/appointments/sales), not primarily B2B or brand-only
• Experience optimizing high-volume programs with measurable performance improvements
• A true generalist channel mix background: TV + radio, plus digital and direct mail
• Comfort managing a dispersed, multi-market portfolio.
• Strong budget and vendor management judgment; reallocate spend, shut off underperformers, and test new sources (including PPL)
• Confidence partnering cross-functionally with analytics, digital, creative, events, sales, PR, and external agencies/vendors