About the role

We’re rethinking homes for how people really live, and we’re looking for a Senior Product Manager, Growth to join our team to help shape the future of living - one thoughtful detail at a time.

From the first ad impression through to the repeat purchase, you will play a critical role in how we acquire customers and keep them. This role owns many of the products behind both ends of that journey: our acquisition and retention stacks. In an e-commerce-heavy, AI-era environment, that means translating business goals into clear requirements, shipping fast, and quantifying impact – while keeping our platforms fast, reliable, and scalable.

This is a player-coach role: you'll own and deliver products hands-on, and mentor junior colleagues while upholding our release standards.

What you'll be doing:

Own the acquisition product surface – driving measurable, revenue-linked growth.
Own the retention product surface – to grow repeat purchase and customer lifetime value.
Deliver on two tracks: the traditional PM-to-engineering flow for complex platforms, and building lightweight, AI-powered tools directly with business teams that ship in days, not months. Hands-on AI experimentation is expected, not optional.
Coach and support other team members and business users – developing skills, ensuring alignment with company goals and release standards.
Gather, document, and prioritise requirements from stakeholders and customer insights; keep documentation concise, organised, and decision-ready.
Attach a revenue or efficiency estimate to every initiative at scoping, so prioritisation is data-driven and impact is legible.
Coordinate internal and external teams to deliver high-impact features on time.
Set product visions, define success metrics, run experiments, and turn results into compounded growth – not one-off wins.
Enhance omni-channel journeys that connect online and retail/showroom experiences.
Communicate with bias for action: lead with the headline, the blocker, and the practical next step; keep stakeholders aligned with regular, proactive updates.

What you need to succeed:

Proven product management experience in eCommerce or retail, with a track record of shipping impactful, measurable products – not just specs.
Hands-on experience across acquisition (performance marketing, SEO/GEO, social media, MarTech tools) and/or retention (CDP, CRM, loyalty systems). Familarity in both is a strong advantage.
Comfort owning third-party SaaS systems in depth – customising, automating, documenting, and testing.
AI-native: you already use AI tooling to move faster and are eager to build with it.
Skilled across the full product lifecycle with customer-centric, data-driven, and design-thinking approaches.
Strong communication and leadership skills; able to influence and coach across all levels.
Degree in Computer Science, IT, Business, Finance, Economics, or related field.
Passion for retail and exceptional product experiences, with an ownership mindset and a genuine bias for action.

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

Skills & Tags

go ai data product design marketing

Aplyr's read

Castlery is a design-focused furniture brand attracting professionals in logistics, marketing, and sales who value stylish, affordable home furnishings.
Synthesized from recent postings & public sources

What's promising

•Castlery offers a diverse range of stylish, affordable furniture appealing to design-conscious consumers.
•The company is expanding globally, creating opportunities in logistics, marketing, and sales across multiple regions.
•Focus on quality and design helps Castlery stand out in the competitive furniture market.

What to watch

•Limited public information about the company's financial health and long-term stability.
•Potential challenges in scaling operations while maintaining product quality and customer satisfaction.
•High competition in the direct-to-consumer furniture market could impact growth and market share.

Why Castlery

•Castlery's direct-to-consumer model allows for competitive pricing without compromising on design.
•The brand emphasizes a seamless blend of style and affordability, catering to modern consumers.
•Global expansion efforts highlight Castlery's ambition to become a leading international furniture brand.

Aplyr’s read is generated by AI from public sources. Was it useful?