International Marketing Manager
Confirmed live in the last 24 hours
PROCEPT BioRobotics
Job Description
The Opportunity That Awaits You:
We are seeking a highly collaborative and strategically minded International Marketing Manager to help connect US-based marketing with international regions. This role will play a critical part in ensuring marketing strategies, messaging, and programs are effectively translated and executed across international markets.
This individual will operate as a cross-functional integrator, working across Audience & Portfolio Marketing, Brand & Marketing Communications, Field Marketing, and Product Marketing bring international perspective into planning and execution across a broad set of initiatives, ensuring strategies, programs, and priorities are informed by regional needs and effectively translated for in-market success. The role will also partner closely with regional teams to ensure programs are relevant, scalable, and drive adoption and utilization in-market.
This role serves as a key conduit between corporate and regional teams, shaping plans and programs with international perspective while ensuring effective translation and execution across markets.
This is an opportunity to shape how we scale marketing globally, bringing consistency, efficiency, and market insight to a growing international business.
What Your Day-To-Day Will Involve:
- Cross-Functional Integration & Alignment
- Partner across Audience & Portfolio Marketing, Global Brand & MarComms, Field Marketing, Product Marketing, and Marketing Operations to align strategies and execution for international markets; serve as a key connector to ensure global plans translate effectively at the regional level.
- International Audience Campaign Development
- Collaborate with Marketing Communications to define and support execution of audience-centric campaigns for international markets, bringing market insight to shape messaging, channel strategy, and campaign approach, including coordination with external agencies.
- Program Leadership (International)
- Lead and coordinate marketing programs across Product Marketing, MarCom, Field Marketing, and regional teams, ensuring initiatives are aligned, prioritized, and effectively executed for international markets.
- Global Scaling of Programs & Tools
- Identify opportunities to extend marketing programs, tools, and sales enablement resources across regions, adapting them for relevance while improving consistency and efficiency globally.
- Regional Alignment & Feedback Loop
- Serve as a key liaison between international marketing and US-based teams, ensuring campaigns and materials reflect in-market needs while enabling a structured feedback loop into central strategy and planning.
- International Congress & Society Strategy
- Partner with the Events team to support strategy and execution for key international congresses and societies, leveraging global messaging, standards, and assets to drive consistency, scalability, and alignment of international KOL engagement with global event priorities.
- Regional Expertise & Portfolio Support
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