Senior Manager, Marketing Planning And Strategy- Holidays and Deal Events

Position Summary...

This role is part of the holiday marketing team working on Christmas gifting, décor, and gatherings during the holiday season and Walmart Deals events, such as Summer Deals and Black Friday, throughout the year. As Senior Manager, Marketing Planning and Strategy, you will be the strategic engine behind these moments, ensuring every customer touchpoint is thoughtfully planned, flawlessly executed, and deeply resonant.

You’ll contribute toward the end-to-end marketing strategy and planning for these high-profile programs, working across media, creative, and company-wide business teams to deliver integrated, multi-moment campaigns that show up powerfully for our customers. You’ll bring some of the boldest marketing campaigns to life across full-funnel marketing channels including several unexpected activations and surprises for customers.

This is a highly cross-functional, fast-paced, and visible role that requires a strategic thinker, a detail-oriented planner, and a collaborative leader.

What you'll do...

• Strategic Planning: Contribute toward our marketing strategy and lead planning for Walmart’s holiday program, ensuring alignment with business goals and customer insights.
• Multi-Channel Campaign Execution: Develop and manage marketing activations that account for multiple customer touchpoints, including TV/OLV, high-profile integrations, influencers, affiliates, CRM, SEM and more.
• Cross-Functional Collaboration: Partner closely with agencies, media, creative, site, and merchant teams to bring campaigns to life.
• Customer-Centric Thinking: Use data and insights to inform messaging, item curation, timing, and channel strategy to meet customers where they are.
• Executive Communication: Prepare and deliver clear, compelling updates and readouts to senior leadership.
• Performance Reporting and Optimization: Work closely with analytics and customer science teams to develop learning plans and insights. Monitor campaign performance and adjust tactics in real-time to maximize impact.

What You’ll Bring

• Strategic Mindset: You think big and long-term, but also know how to operationalize and execute.
• Marketing Expertise: Deep understanding of integrated marketing, media planning, and customer journey mapping.
• Cross-Functional Leadership: Proven ability to influence and align diverse teams toward a common goal.
• Customer Obsession: Passion for understanding customer behavior and using insights to drive decisions.
• Strong Communication: You can write a killer brief, build a sharp deck, and present to execs with confidence.
• Agility & Drive: Comfortable in fast-paced environments with shifting priorities and tight timelines.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of experience in marketing strategy, planning, or campaign management.
• Experience leading large-scale, multi-channel marketing initiatives.
• Strong track record of cross-functional collaboration and stakeholder management.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.