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Overview
Lead / Manager

Country Manager - Belgium

Confirmed live in the last 24 hours

Betsson Group

Betsson Group

Malta
Hybrid
Posted April 10, 2026

Job Description

You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Belgian market includes both online casino and sportsbook operations, as well as a retail sportsbook network of over 400 points of sale across the country. 

Responsibilities

  • Lead and develop best in class team of local experts and professionals 
  • Drive revenue growth through customer engagement 
  • You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market 
  • Accountable for customer life cycle from acquisition to retention  
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