About the role
About the Role
The Digital Marketing Specialist is responsible for leading Canada’s digital marketing efforts across three core pillars: paid media and vendor‑funded investments, go‑to‑market content execution on the North American LinkedIn page, and leadership of the Canadian partner loyalty program.
This role blends paid media management, content strategy, copywriting, and program leadership. The ideal candidate is both analytical and creative—able to manage vendor relationships, develop compelling digital content, and drive cross‑functional initiatives that strengthen partner engagement and support growth in the Canadian market.
What You'll Do
1. Paid Media & Vendor Investment Management
Lead all third‑party paid media investments for Canada, managing an annual investment goal
Identify, evaluate, and onboard new paid media vendors as applicable
Manage paid social campaigns for Canadian vendors, ensuring performance aligns with KPIs and brand standards.
Oversee Paidganic vendor strategies for the North American LinkedIn page
Track, analyze, and report on campaign performance, optimizing spend and creative for maximum ROI.
2. Content Strategy & Social Media Execution
Own the Canadian GTM strategic content plan for the North American LinkedIn page, delivering weekly posts aligned to business priorities.
Write compelling, on‑brand copy for social posts, partner spotlights, campaign announcements, and thought‑leadership content.
Design visually engaging social assets (static, carousel, short‑form video) using brand‑approved tools and templates.
Collaborate with the North American content and creative teams to ensure consistency and quality across all channels.
3. Partner Loyalty Program Leadership (Canada)
Serve as the project lead for the Canadian iteration of the partner loyalty program.
Coordinate with internal stakeholders to define rewards, offers, and program mechanics tailored to the Canadian market.
Recruit partners into the program through direct outreach, relationship management, and value‑based storytelling.
Integrate the loyalty program into existing vendor annual plans, securing funding and alignment with broader marketing initiatives.
Manage timelines, communications, and reporting to ensure program success and partner satisfaction.
4. Cross‑Functional Collaboration & Stakeholder Management
Work closely with Canadian sales, vendor managers, North American marketing, and global teams to align on strategy and execution.
Present campaign plans, performance insights, and program updates to leadership and key stakeholders.
Ensure all marketing activities comply with Canadian market requirements, brand guidelines, and legal standards.
What We're Looking For
Experience & Qualifications
1–3+ years of relevant experience in digital marketing, paid media, or social media management
Experience managing paid media budgets and vendor relationships
Strong copywriting skills with experience producing social or digital content
Experience supporting or managing partner programs, loyalty initiatives, or channel marketing efforts
Data‑driven mindset with experience using tools such as LinkedIn Campaign Manager and Google Analytics
Strong project‑management skills with the ability to balance multiple priorities and deadlines
Familiarity with the Canadian technology or vendor ecosystem is an asset
Education
Bachelor’s Degree required; Marketing, Communications, or related field preferred
Required Knowledge, Skills & Abilities
Strong organizational and time‑management skills with the ability to drive work to completion
Ability to work independently with judgment and discretion
Strong attention to detail and ability to manage data accurately
Ability to communicate clearly and present information to internal stakeholders
Strong interpersonal, multicultural, and stakeholder‑management skills
Ability to negotiate effectively and promote ideas persuasively
Ability to work under pressure and meet tight deadlines
Ability to maintain confidentiality of sensitive information
Ability to learn new systems and technologies quickly
Ability to remain stationary for extended periods and transport up to 20 lbs
Pay Transparency
Salary Range: $58,000–$75,000 CAD annually
Final compensation will be determined based on experience, skills, and internal equity.
At TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.
What’s In It For You?
- Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
- Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
- Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
- Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
- Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
- Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.
Don’t meet every single requirement? Apply anyway.
At TD SYNNEX, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!
Skills & Tags
Aplyr's read
TD Synnex is a pivotal player in IT distribution, where tech-savvy professionals drive innovation and support a diverse range of technology solutions.
What's promising
- •TD Synnex offers a broad portfolio of technology solutions, enhancing market competitiveness.
- •The company has a strong global presence, providing stability and growth opportunities.
- •Recent hires indicate a focus on cybersecurity and business development, aligning with market trends.
What to watch
- •The IT distribution market is highly competitive, posing challenges for differentiation.
- •Economic fluctuations can impact technology spending, affecting revenue streams.
- •Limited public information about company culture may concern potential applicants.
Why TD Synnex
- •TD Synnex's extensive product range supports diverse reseller and service provider needs.
- •Strategic partnerships with major tech companies like Cisco and Apple set it apart.
- •Focus on cybersecurity roles highlights commitment to addressing evolving tech threats.
Aplyr’s read is generated by AI from public sources. Was it useful?
About TD Synnex
TD Synnex is a leading distributor of IT products and services, providing a comprehensive portfolio of technology solutions to resellers and service providers.
