About the role

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play

You’re a strategic, hands-on acquisition leader who will scale customer growth through paid social and programmatic during a high-impact growth period. As a senior individual contributor on a 1-year fixed-term contract, you’ll own full-funnel strategy, day-to-day optimisation, and budget management across TikTok, Snapchat, and programmatic platforms, partnering closely with creative, product, data, CRM, and senior stakeholders to turn insights into measurable acquisition results.

Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets
Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI
Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy to improve conversion and efficiency
Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments
Implement automation and AI-driven solutions to scale campaign management and performance optimisation
Partner closely with internal creative teams to build and iterate high-performing assets informed by performance data
Build and maintain measurement and analytics frameworks to monitor results, surface insights, and guide decisions
Communicate performance, learnings, and recommendations to senior leadership and cross-functional partners with clarity and confidence

The Experience You’ll Bring

6+ years of acquisition marketing experience with deep hands-on expertise in paid social platforms (Meta, TikTok, Snapchat)

Experience automating and scaling campaigns using AI-powered tools, platform automation features, and/or custom bidding and creative optimisation workflows

Proven hands-on experience managing and optimising programmatic campaigns (DSPs, display, video)

Strong track record managing large, complex budgets with clear ROI accountability

Demonstrated success driving acquisition growth through rigorous experimentation (A/B testing, incrementality, holdout)

Strong analytical skills across campaign performance analysis, attribution modelling, and optimisation

Confident communicator who can present results, insights, and recommendations to senior leadership

Able to operate independently as a senior individual contributor, owning outcomes and collaborating effectively across teams

This is a 12 month fixed term contract

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Skills & Tags

go ai ios data analytics product marketing

Aplyr's read

ClassPass connects fitness enthusiasts with diverse classes and wellness experiences, attracting dynamic individuals in sales, product management, and engineering roles.
Synthesized from recent postings & public sources

What's promising

•ClassPass offers a flexible membership model appealing to fitness enthusiasts.
•The company provides access to a wide variety of fitness classes and wellness experiences.
•Recent hiring in diverse roles indicates growth and expansion into new markets.

What to watch

•The fitness industry is highly competitive, posing challenges for ClassPass.
•Dependence on partner studios may limit control over service quality.
•Economic downturns could impact consumer spending on fitness memberships.

Why Classpass

•ClassPass aggregates diverse fitness and wellness options under one membership.
•The platform's flexibility allows users to explore new fitness experiences easily.
•ClassPass's international presence offers opportunities for cross-market collaboration.

Aplyr’s read is generated by AI from public sources. Was it useful?