Senior Executive - Activation

Role Summary and Impact

Your Global Media Career, Centred in Malaysia. Join WPP Media’s Regional Operations Centre (ROC) in Kuala Lumpur, our dynamic hub for delivering world-class media operations and strategy to global clients.

 Here, you will not just support, but influence. Working on a portfolio of international accounts, you'll tackle the kind of complex, multi-market campaigns that define a career. You will be part of a high-energy, multicultural team, collaborating with WPP experts across the region and gaining direct exposure to global best practices in media, data, and technology.

 WPP Media is channelling significant investment into our people, processes, and AI capabilities right here in Malaysia. Joining the ROC at this foundational stage means you will be at the core of our regional growth. This is more than a job; it's a launchpad for your global career.

The Senior Executive is the operational backbone of the performance pod, accountable for end-to-end campaign delivery from brief interpretation through to campaign close.

This is not a pure oversight role: you are hands-on across platforms while also leading execution quality, owning reporting integrity, and directing optimisation decisions across assigned Maisons.

You translate the media plan into campaigns across platforms, build and QA campaigns personally, oversee activation, drive optimisation, and QC reports before it reaches the performance and client growth team.

Work closely with the executive as a team to deliver efficiently and troubleshoots operation hurdles, and ensures every deliverable meets the standard.

Key Deliverables

• Internal briefs translating client requirements into implementation-ready direction.
• Understand Media planning across channels with audience, budget, and phasing logic if needed
• Hands on Campaign Execution across all platforms ( Meta, Tiktok, Pinterest, Google) with tagging details done accurately.
• Campaign QA ensuring zero-error activation.
• Weekly pacing notes and campaign health updates.
• Weekly performance reports with insights, optimisation recommendations, and strategic commentary.
• A/B test summaries with documented learnings.
• Post-campaign reports (PCRs) with actionable insights.

Success Looks like:

• End-to-end campaign execution delivered on-time with zero critical errors.
• Reporting signed off with accurate data, clear insights, and actionable recommendations.
• Proactive identification and resolution of optimisation opportunities before they become escalations.
• Demonstrated upskilling impact on Executives within the pod.
• Strong client confidence at working level with trusted as the go-to for performance updates and operational questions.
• Evidence-based optimisation decisions that drive measurable improvements in campaign KPIs.

Skills and Experience

• 2–4 years of experience in digital media, paid performance, or media agency environment with demonstrated campaign lifecycle ownership.
• Hands-on proficiency across Meta Ads Manager, Google Ads, TikTok Ads, and/or programmatic platforms (DV360, TTD).
• Strong analytical skills with the ability to translate data into performance narratives and strategic recommendations.
• Proven ability to manage multiple campaigns across clients and markets simultaneously with high accuracy.
• Well-developed media landscape knowledge; confidently able to articulate current audience insights and platform capabilities.
• Experience mentoring or guiding junior team members on execution quality and reporting standards.
• Proactive, solutions-oriented communicator who leads with recommendations, not just flags.
• Passion for the luxury and premium brand space is a plus.
• Empowered to bring your authentic self to work, and contribute to great teamwork.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

 

Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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