Content Intern

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

Skills and Experience 

Key responsibilities as a GOAT Intern:

• Support the Planning Team in developing and presenting proposals using GOAT’s Brand AI Influencer Advocacy platform, based on campaign briefs from WPP Media Agency leads.
• Conduct research and analytics to generate agency-first insights, matching digital partners (publishers/influencers) through proprietary tech tools.
• Assist in creating Insertion Orders (IOs) and facilitate collaboration between GOAT, partners, and media agencies.
• Aid the Campaign Management team in executing campaigns end-to-end, managing timelines, and coordinating with stakeholders.
• Monitor live campaign performance, assist in reporting, and optimize against KPIs.
• Prepare interim and post-campaign reports.
• Contribute to creative brainstorming and support on-location video production shoots.

 

Development Milestones:

First 1–3 Months:

• Build fuller understanding of digital content planning and campaign implementation, from an end-to-end implementation perspective.
• Develop effective internal relationships with key stakeholders.
• Learn to support content strategy creation and campaign execution processes; and work across functions within the wider GOAT team.
• Gain exposure to the creative process, including pre-production, on-site, and post-production workflows.

3–6 Months:

• Execute campaigns from start to finish, aligning with client needs and KPIs.
• Assess and optimize branded content performance across digital formats.

12 Months (for longer internships):

• Fully grasp the systems and processes of the GOAT team from an integrated, cross-functional perspective, and proactively suggest workflow improvements.&l