About the role
Please provide the following information:
At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.
Dive into Product Management and Marketing as a Summer Intern!
As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.
In this role, you may work on:
- Supporting the development and execution of marketing strategies
- Contributing to product roadmap planning and business case creation
- Analyzing viewership trends and recommending promotional strategies
- Building models to evaluate content value vs. acquisition cost
- Conducting product validation and user experience testing
- Assisting with internal culture initiatives and team-building events
- Collaborating on marketing campaign strategy and execution
Who We’re Looking For:
- Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
- Proficiency in Microsoft Office Suite
- Strong written and verbal communication skills
- Well-organized with the ability to prioritize tasks
- Self-motivated and accountable, with a willingness to learn
- Passion for marketing, media, and digital innovation
Program Details
- Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
- Program Dates: Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
- Eligibility: Must have full U.S. work authorization now and in the future
- This position can earn $$20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)
Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.
Aplyr's read
DIRECTV is a leading provider of satellite television services, attracting tech-savvy professionals and those passionate about digital media distribution.
What's promising
- •DIRECTV offers a strong presence in the U.S. and Latin American markets.
- •The company provides opportunities in tech roles like Installation Technician.
- •DIRECTV's established brand can offer stability in the telecommunications industry.
What to watch
- •The shift to streaming services poses a threat to traditional satellite TV.
- •DIRECTV faces intense competition from cable and online streaming platforms.
- •Job roles may be affected by technological changes in content delivery.
Why DIRECTV
- •DIRECTV specializes in satellite television, differentiating it from cable providers.
- •The company has a significant footprint in both North and Latin America.
- •DIRECTV's focus on satellite technology offers unique career paths in telecommunications.
Aplyr’s read is generated by AI from public sources. Was it useful?
About DIRECTV
DIRECTV is a multichannel video programming distributor that provides digital satellite television and audio services to consumers in the United States and Latin America.
