Brand Manager

Brand Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Skin Health Lead - TWHK

Location:

Asia Pacific, Hong Kong, Hong Kong, Mongkok

Work Location:

Fully Onsite

What you will do

Brand Manager

This position reports into Skin Health Lead - TWHK and is based at Hong Kong.

 

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

 

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.

               

Role reports to: Skin Health Lead - TWHK

Location: Hong Kong

Travel %:

Pay:   (If compliant with country laws)

 

What you will do

The Brand Manager is responsible for developing and executing comprehensive advertising and promotional plans, monitoring brand strategy implementation, and analyzing market and sales data. You will oversee agency work, conduct market research, and build key partnerships to drive market growth and competitive advantage:

Key Responsibilities

·        Develop and execute comprehensive brand strategies that align with market trends, consumer insights, and competitive landscapes to drive brand growth, market share, and elevate market presence.

·        Lead cross-functional teams and coordinate with external agencies to create and implement integrated advertising, promotional campaigns, and brand experiences that blend creativity with data-driven insights and ensure consistency across all platforms and materials.

·        Analyze consumer trends, conduct in-depth sales, competitive analyses, and market research to proactively adapt brand positioning, validate product concepts, and inform strategic marketing decisions.

·        Collaborate with product development to define product specifications, participate in screening and development of new and existing product ideas, and ensure brand consistency aligned with evolving market demands.

·        Establish and nurture strategic partnerships with medical societies, opinion leaders, consumers, and other stakeholders to enhance brand positioning and foster lasting emotional connections.

·        Oversee evaluation and adjustment of brand strategies based on key performance indicators, financial reports, market feedback, and drive continuous improvement initiatives to expedite product and program development and enhance competitive advantage.

·        Forecast demand accurately and collaborate with sales and marketing teams to align sales forecasts with brand objectives while maintaining and strengthening key customer relationships to support market development and increase competitive market share.

 

What we are looking for

Required Qualifications

·        Bachelor’s degree or equivalent in Marketing, Business, Administration, or a related field.

·        4 to 6 years of progressive experience in brand management or related marketing roles within competitive industries.

·        Proven ability to lead cross-functional teams and collaborate effectively across discovery, development, and marketing functions.

·        Demonstrated creativity and problem-solving skills to develop innovative marketing strategies and overcome challenges.

·        Strong project management capabilities with meticulous attention to detail and ability to manage multiple priorities.

·        Excellent verbal and written communication skills to articulate brand vision and influence stakeholders at all levels.

 

Desired Qualifications

·        Proven ability to blend analytical thinking with creative problem-solving to craft impactful brand narratives.

·        Demonstrated expertise in leveraging digital tools and platforms to amplify brand reach and engagement.

·        Advanced analytical skills with proficiency in data interpretation and use of MS Office suite for reporting and presentations.

·        Experience in conducting and applying market research and competitive intelligence to inform strategic decisions.

·        Ability to build and maintain strategic partnerships and customer relationships to drive brand success.

·        A visionary mindset with a passion for innovation and continuous learning in evolving brand landscapes.

·        Exceptional communication skills to inspire teams and engage stakeholders across diverse channels.

 

What’s in it for you

·        Competitive Benefit Package        

·        Paid Company Holidays, Paid Vacation, Volunteer Time & More!        

·        Learning & Development Opportunities        

·        Kenvuer Impact Networks        

       

       

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.