Subscription Product Manager

We are seeking a Subscription Product Manager to help drive subscriber growth and revenue growth across The Real Deal’s news subscription product while supporting the broader subscription ecosystem.

The core mandate of this role is to grow subscribers, reduce churn, improve retention, increase conversion and grow subscription revenue through data-driven product improvements.

While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing paywall behavior, pricing structures, subscription flows, checkout experiences, renewal journeys and cancellation processes.

This is a highly data-driven role. The Subscription Product Manager will analyze subscriber behavior, identify friction points across the subscription experience and use data and experimentation to inform product improvements.

The role will collaborate closely with the Head of Product and cross-functional leadership to help define the strategy and roadmap for subscription product improvements, translating insights into measurable business impact.

Data-Driven Performance Optimization

• Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement
• Use data to diagnose friction points across the subscription experience
• Develop hypotheses, run experiments and measure results to inform product decisions
• Present insights and recommendations based on performance trends and experimentation results

• Analyze churn drivers and cancellation trends
• Identify behavioral patterns that signal retention risk
• Improve renewal, cancellation and account management flows
• Partner closely with Customer Service to translate recurring subscriber issues into product improvements
• Implement product and experience improvements that reduce avoidable churn

• Optimize paywall performance and subscription flows
• Identify friction points across acquisition and checkout
• Run structured experiments on pricing, packaging, messaging and offers
• Improve checkout UX and subscription purchase experience
• Continuously test and iterate to improve conversion rates

Subscriber and Revenue Growth

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