About the role
Job Details:
We are seeking a Subscription Product Manager to help drive subscriber growth and revenue growth across The Real Deal’s news subscription product while supporting the broader subscription ecosystem.
The core mandate of this role is to grow subscribers, reduce churn, improve retention, increase conversion and grow subscription revenue through data-driven product improvements.
While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing paywall behavior, pricing structures, subscription flows, checkout experiences, renewal journeys and cancellation processes.
This is a highly data-driven role. The Subscription Product Manager will analyze subscriber behavior, identify friction points across the subscription experience and use data and experimentation to inform product improvements.
The role will collaborate closely with the Head of Product and cross-functional leadership to help define the strategy and roadmap for subscription product improvements, translating insights into measurable business impact.
Job Responsibilities:
Data-Driven Performance Optimization
- Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement
- Use data to diagnose friction points across the subscription experience
- Develop hypotheses, run experiments and measure results to inform product decisions
- Present insights and recommendations based on performance trends and experimentation results
Churn Reduction and Retention
- Analyze churn drivers and cancellation trends
- Identify behavioral patterns that signal retention risk
- Improve renewal, cancellation and account management flows
- Partner closely with Customer Service to translate recurring subscriber issues into product improvements
- Implement product and experience improvements that reduce avoidable churn
- Optimize paywall performance and subscription flows
- Identify friction points across acquisition and checkout
- Run structured experiments on pricing, packaging, messaging and offers
- Improve checkout UX and subscription purchase experience
- Continuously test and iterate to improve conversion rates
Subscriber and Revenue Growth
- Define and consult on product initiatives that increase total subscriber count
- Improve monetization through pricing strategy, packaging and offer testing
- Support corporate subscription workflows in partnership with Sales
- Ensure subscription mechanics support overall revenue growth goals
Subscription Optimization Roadmap
- Collaborate with the Head of Product and cross-functional stakeholders to help define and prioritize the roadmap for subscription improvements
- Identify opportunities to improve retention, conversion and subscriber growth through product optimization
- Use data and experimentation to inform prioritization and roadmap recommendations
- Ensure subscription infrastructure supports a complex business model including individual and corporate subscriptions
Cross-Functional Collaboration
- Work closely with Product and Development to scope and ship subscription improvements
- Collaborate with Marketing to ensure alignment between product experience and acquisition campaigns
- Partner with Sales on corporate subscription workflows and upsell opportunities
- Work with Customer Service to identify systemic subscription issues and improve subscriber experience
- Coordinate with Editorial when subscription strategy impacts content access or positioning
Qualifications
- 3 to 5 years of product management or growth experience
- Direct experience managing subscription or recurring revenue products
- Strong analytical skills and a data-driven approach to decision making
- Experience analyzing subscriber behavior, conversion funnels and churn drivers
- Experience running A/B tests and experimentation programs
- Experience with Piano strongly preferred
- Experience in digital media, publishing or B2B information services is a plus
- Experience working with corporate or multi-seat subscription models is a strong plus
- Ability to translate complex data into clear insights and actionable product decisions
- Strong communication skills and ability to collaborate across teams
Aplyr's read
The Real Deal is a niche media powerhouse for real estate professionals, attracting talent passionate about in-depth industry analysis and market trends.
What's promising
- •Strong reputation in real estate journalism with a focus on in-depth industry analysis.
- •Expanding coverage beyond NYC to major markets like Miami, LA, and Dallas.
- •Hiring diverse roles, indicating growth and investment in digital and editorial capabilities.
What to watch
- •Media industry volatility could impact job security and growth opportunities.
- •Niche focus may limit career advancement for those seeking broader media experience.
- •Heavy reliance on real estate advertising might pose revenue risks during market downturns.
Why The Real Deal
- •Specializes in real estate, offering unparalleled industry insights and networking opportunities.
- •Expanding geographical coverage provides employees with exposure to diverse real estate markets.
- •Combines traditional journalism with digital innovation, appealing to tech-savvy media professionals.
Aplyr’s read is generated by AI from public sources. Was it useful?
About The Real Deal
The Real Deal is a leading source of news and analysis on the real estate industry, focusing on the commercial and residential markets in New York City and beyond.
