Product & Technology Communications

Job Description

Work Arrangement

This role is categorized as on-site. This means the successful candidate is expected to report to HQ Building in Shanghai, China full time.

The Role -

The Communications team at General Motors focuses on impact and driving transformation through storytelling. We engage with media, employees, influencers, stakeholders and consumers to amplify our company’s reputation and our products and services. We are broad thinkers, team-first and subject matter experts in our field. We collaborate across the business, lead with insights and always ask how we can use communications to add value to the enterprise.

We are looking for a product & technology communicator that will be specialized in storytelling for GM’s vehicles, brand identity and technological advancements in China, spanning internal and external communications. This role will help shape how GM’s products and innovation are understood by key audiences, with a focus on vehicle launches, product positioning and integrated brand narratives. The successful candidate will partner closely with cross-functional teams to translate product and technology advancements into clear, compelling and differentiated communications strategies and content.

What You’ll Do -

• Covers communications about vehicle launches, product positioning, and brand campaigns.
• Develops narratives for EV, ICE, AV, and software innovations.
• Works closely with engineering, design, and marketing teams to translate product advancements into compelling internal/external messaging.
• Engages with media, employees, influencers, stakeholders, and consumers to amplify product differentiation and brand reputation.
• Develops external thought leadership and public affairs strategies for executives (e.g., S&S, Brand, and Engineering Executives).

Expertise

• Takes broad challenges and, through independent professionally developed analysis, identifies and analyses options, and breaks them down into initiatives capable of implementation.
• Identifies opportunities and proposes solutions to improve internal processes, services, and structures to support functional strategies.
• Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
• Works independently; receives minimal guidance. Acts as a resource for colleagues with less experience.

Complexity

• Identifies and devises solutions based on limited information and precedent. Uses evaluation and judgement to solve problems that are new to the organization and require a deep level of experience and strategic thought to create a solution.
• Enhances relationships and networks with senior internal/external partners who are not familiar with subject matter and often require persuasion. Uses data and analysis to demonstrate the value of a project, anticipating, and addressing objections and or concerns.
• Often effects change in broader functional area without direct exercise of command, using persuasion in situations where reaching agreement may be hindered by differing opinions, past practices, or experiences.

Impact

• Challenges and problems are of a diverse scope with multiple moving parts, where developing a plan and viewing the whole picture is a significant challenge itself. Work is done independently and is reviewed at critical points.
• Owns the development and delivery of solutions, driving cross team and group efforts. Leads by example, taking responsibility for their own actions, acknowledging mistakes, and holding themselves accountable for achieving goals. Addresses and evaluates a diverse range of issues using innovative methods and proposing alternative approaches.
• Serves as a mentor to more junior level employees, providing coaching and guidance on difficult issues.
• Has significant operational impact across their function.

Your Skills & Abilities (Required Qualifications) ​​ 

Competencies:

• Storytelling
• Data Judgment
• Content Creation
• Customer Orientation
• Results Focused
• Stakeholder Orientation
• Timely Problem Solving

Skills

• Journalism
• Social Engagement
• Cross-Functional Work
• Integrated Marketing Communications
• Communication Strategy Development

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.