Director, Growth Marketing - US Remote

Key Responsibilities

Team Leadership & Development

• Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs.
• Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement.
• Serve as a hands-on leader who can operate strategically and tactically, modeling the standard of work you expect from the team.
• Recruit, retain, and grow top talent as the team scales alongside company growth.

Scale the Demand Generation Engine

• Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas.
• Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings.
• Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content—to attract and convert high-intent buyers across all segments.
• Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets.
• Partner with paid media agency and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting.

SEO, AEO & Conversion Rate Optimization

• Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe’s visibility in both traditional search and AI-generated results.
• Manage SEO strategy and direct content workflows to ensure a steady cadence of content targeting TOFU, MOFU, and BOFU and relevant keywords.
• Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey to maximize lead-to-demo and demo-to-pipeline conversion rates.
• Own the lead nurture strategy and execution—designing, testing, and optimizing automated nurture sequences that accelerate progression through the funnel and re-engage stalled opportunities.

Performance Analytics & Optimization

• Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI across all segments and channels.
• Go beyond dashboards: interpret data to surface actionable insights, identify root causes behind performance trends, and develop concrete action plans to address funnel gaps or underperformance.
• Partner with Sales and Marketing Operations to ensure clean multi-touch attribution, accurate reporting, and a reliable data foundation for investment decisions.
• Forecast and report on marketing-sourced pipeline health, funnel performance, and marketing’s contribution to company goals.
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