Global Social Listening & Insights Manager

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary: 

The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine, bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities for our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA). Proactively staying on top of the latest in the digital and cultural landscape, as well as gathering consumer and category insights, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.  

Key Responsibilities: 

• Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry  
• Social Insights Generation: Synthesize social listening and digital analytics learnings and deliver actionable insights that can impact brand marketing activity