Senior Principal, Competitive Intelligence

Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer 

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions for consumers around the world. Our purpose is to positively impact people’s lives every day in every home around the world.  Headquartered in Needham, MA, with offices across North America, Europe, Asia, and Latin America, we operate in 30+ global markets. Our scaled, diverse, and growing brands - SHARK and NINJA - are globally recognized billion-dollar brands known for category-defining innovation. 

We operate with a unique mindset that drives how we win: 

• Be Rarely Satisfied
• Progress Over Perfection
• Details Make the Difference
• Winning is a Team Sport
• Communicate for Impact 

We don’t follow categories - we build and redefine them. 

SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts - adapted for a fast-moving operating company. 

The purpose of this function is to: 

• Increase global external awareness and insight generation
• Elevate the quality and intensity of strategic debate
• Improve conviction in commercial decision-making
• Identify inflection points before they become consensus
• Bridge global market intelligence with internal commercial strategy 

This group will serve as a high-leverage insight engine for global Commercial leadership - influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions. 

Summary

The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions - North America, EMEA, APAC, and LATAM. 

As the Principal, Competitive Insights Analyst, you will anchor SharkNinja’s global strategic decisions in external reality - not internal narrative - applying a disciplined change-vs-consensus framework across geographies and channels. 

• Identify what is changing globally
• Determine whether the change is structural or temporary
• Assess whether risk or opportunity is underappreciated
• Translate insight into decisive global commercial action 

Core Responsibilities

Global Competitive Intelligence & Market Surveillance

• Develop structured global coverage of priority competitors across regions
• Build competitor profiles that assess:
• Regional pricing architecture and promotional behavior
• Product roadmap differences by geography
• Channel mix evolution (retail, DTC, marketplaces)
• Margin durability across markets
• Geographic expansion strategy
• Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
• Identify region-specific inflection points that may signal broader global trends

Global Data Review & Signal Triangulation

• Analyze and synthesize data across multiple regions and markets
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