Senior Paid Media Manager, Mobile User Acquisition

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is seeking an experienced performance marketing leader to head mobile user acquisition within its cross-product Paid Media team. This role will collaborate closely with marketing, creative, analytics, and product teams to drive growth and engagement across both paid and organic channels, serving as a key contributor to one of the company’s core growth vectors.

In this role, you will

• Lead paid media campaign strategy across Epic’s global mobile user acquisition initiative
• Collaborate with game teams, marketing teams, and senior leadership to build media plans for key initiatives
• Present reports to senior leadership, including learnings and outcomes of media spend
• Help guide creative strategy, partnering with agencies and internal teams to improve asset performance
• Spearhead new ways of problem-solving for growth and retention using quantitative data and creative messaging
• Build relationships with ad partners, working with partners to test new products and push what is possible
• Partner with engineers and analysts to understand and improve in-house systems for reporting and programmatic optimization

What we're looking for

• 7+ years of experience in digital media with a background including both mobile and non-mobile user acquisition
• Experience running and setting up global campaigns, including operations, insights, and optimization based on different countries and culture
• Demonstrated ability to communicate performance to a diverse internal audience of executives, creatives, and analysts, with clarity and data accuracy
• Full understanding of the global mobile UA landscape, including attribution and data privacy
• Have pioneered new products and optimization methods with ad partners
• Experience designing, running, and reporting on creative tests
• Expert in Excel, Tableau; SQL and query skills is a bonus

This role is open to multiple locations across the US (including CA, NYC, & WA).

Pay Transparency Information

The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).