About the role

We Build Better Communities

Be Part of the Hawthorne Difference!

Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment for industries on which our communities depend like agriculture, construction, marine, and government.

Every member of our team plays a significant role in our success. Hawthorne Cat hires individuals who share our vision of Building Better Communities with our Customers and our values of Passion, Respect, Integrity, Dedication and Excellence (PRIDE).

If you are looking to build your future with an established, thriving company with countless opportunities for growth and advancement, you’ve come to the right place! At Hawthorne Cat, we’re always looking for exceptionally skilled, hardworking individuals interested in contributing to our success and the success of the communities that we serve.

Our people are our most valuable asset. That’s why at Hawthorne Cat we are committed to a comprehensive employee benefit program that helps our employees stay healthy, feel secure, and maintain a work/life balance.

POSITION SUMMARY: The General Manager - Machine Sales will be responsible for building strong relationships with customers and proving the best customer experience. This position will also be responsible for forecasting, managing and delivering the company's machinery sales equipment Annual Business Plans, achieving market share (PINS) and financial performance targets. This position, in collaboration with Credit/Finance, Product Support/Service, will deliver excellence in customer experience and revenue growth.

ESSENTIAL FUNCTIONS:

Work closely with customers to support their needs and provide solutions.
Oversee machine sales through the respective management teams in San Diego and the Pacific Islands and support the teams to achieve annual growth targets.
Establish appropriate levels of sales coverage for the territory and position team to achieve customer experience goals.
Manage on-board and off-board technology solutions to provide customers with options for improved site management.
Engage with SITECH to expand technology offerings and site solutions for customers.
Engage with Caterpillar to develop go-to-market strategies.
Effectively supervise the sales team's performance and their territory assignments.
Coach and develop sales and machine operator training teams. Manage quarterly SalesPro scorecard and develop individual learning plans.
Gather, communicate, and respond to market intelligence - develop solutions to counteract competitive activity and achieve business plan.
Interface with Inventory Manager to establish retail levels, asset turnover strategy for all locations.
Coordinate and administer Caterpillar programs. Interface with the District Reps and Caterpillar in a way that optimizes their engagement and participation as it relates to supporting our goals.
Work with Marketing to ensure we are actively marketing, advertising, and connecting with customers effectively on campaigns and to provide solutions.
Promote, sell, and secure new business, including major accounts.
Direct the demonstration of products and services and assist prospects in the selection of those best suited to their needs.
Work with the team to establish used equipment growth strategy and execution plan.
Conduct any other duty deemed necessary by the Vice President.

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:

Must have High School Diploma or Equivalent. College Degree preferred.
Must have 10 years minimum experience in sales within the earthmoving industry.
Must have management experience.
Excellent interpersonal skills.
Must have a positive attitude and be a self-starter.
Must be organized and a good planner.
Ability to set and meet goals.
Experience with Microsoft Office suite.
Caterpillar Dealer Management Experience preferred.
PC skills required.
Must have a valid California Class C Drivers License.

PHYSICAL DEMANDS:

Walking and moving about on foot often up and down stairs.
Handling: Seizes, helps or works with hands.
Lifting: Lifts no more than 25 lbs.
Reaching: Extends hands and arms in any direction.
Stooping: Bends body downward and forward by bending at knees or waist.
Standing: Remains in standing position if required to perform various functions of the job.
Vision: Read computer and paperwork.
Talking: Communications by phone and in person.
Sitting: Sits at desk. Sits for long periods of time.
Climbing: Climb on and off earthmoving machines.

ENVIRONMENTAL:

Noise: Works in conditions with constant or intermittent noise.
Temp/Weather: Works in an office environment and also travels to job sites.

Here’s what we Offer…

Competitive Compensation
A great work environment and culture
Career growth and advancement opportunities
Training
Medical, Dental and Vision plans
Medical Video Appointments available
Health Savings Account available
Paid Time Off (PTO) Pay
401(k) Plan + Company Matching
Health and Dependent Care Flexible Spending Accounts
Life & Accident Insurance
Employee Assistance Programs
Legal Plan
Travel Assistance Plan
Wellness Programs
Referral Bonus Program
Longevity Bonus Program
Recognition Programs and much more
Hawthorne CAT discounts
Boot Reimbursement
Tuition Reimbursement
Company-Supplied Uniforms
Advanced Technical Training
Estimated Compensation $150,000 - $180,000 annually; Bonus eligible

Interested in joining the Hawthorne team? Check out our current available positions at:

www.hawthornecat.com/careers

ACCOMMODATIONS: Reasonable accommodations for essential functions of the position will be considered.

Hawthorne Cat® is an Equal Employment Opportunity/Affirmative Action Employer. M/F/V/D

Hawthorne Cat® Participates in E-Verify.

Skills & Tags

go ai product marketing sales

Aplyr's read

Hawthorne Machinery Co. is a key player in Southern California's heavy equipment sector, offering diverse roles from technical to sales for industry specialists.
Synthesized from recent postings & public sources

What's promising

•Strong market presence as a leading Caterpillar equipment provider in Southern California.
•Diverse job roles offer opportunities for career growth across technical and sales positions.
•Specialization in construction, power generation, and material handling enhances industry expertise.

What to watch

•Limited public information about company culture and work-life balance.
•Heavy reliance on the construction and power generation sectors may limit diversification.
•Potentially high competition for roles due to the company's regional prominence.

Why Hawthorne Machinery Co.

•Exclusive focus on Caterpillar equipment sets it apart in the machinery market.
•Strategic location in Southern California supports key regional industries.
•Comprehensive service offerings, including rentals and maintenance, cater to diverse client needs.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Hawthorne Machinery Co.

Hawthorne Machinery Co.

hawthornecat.com

View company

Hawthorne Cat is a leading provider of Caterpillar equipment and services in Southern California, specializing in construction, power generation, and material handling.