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Senior Marketing Manager I

TencentTencent·Technology, Internet Services

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Posted

82 days

01

About the role

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

1.负责游戏产品在全球市场的网红宣传及内容营销工作。分析目标市场用户对内容需求,制定KOL整体策略、方案以及内容运营方案;
2.撬动全球网红、MCN、主流平台渠道资源,策划宣传方案并负责执行落地,确保活动目标与项目目标一致,最终对产品新增和活跃负责;
3.探索并搭建海外游戏KOL生态体系,并不断挖掘高潜力KOL进行重点培育,并基于多项目的实践不断迭代优化;
4.与合作团队、渠道伙伴、区域团队做密切的合作沟通,拓展内容分发渠道,发掘新兴推广手段等。

岗位要求

1.5年及以上工作经验,有丰富的游戏经验,有网红推广、视频、直播、同人等内容创作经验者优先;
2.有敏锐的游戏和娱乐触觉,善于捕捉创新形式和内容话题热点; 具有良好的运营意识,较强的逻辑思维能力与数据分析能力;
3.熟悉海外各类型的网红培养及内容形式,以及海外内容平台平台等,能独立完成推广策划案及实施;
4.熟悉YouTube、Twitch、Instagram、Facebook、Twitter、Tiktok等平台玩法和推荐机制者更佳;
5.有较强的抗压能力及自我驱动能力,有极强的工作责任心和团队合作精神。

6.有带领团队经验者更佳。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

Skills & Tags

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Aplyr's read

Tencent is a tech giant shaping digital landscapes with a diverse portfolio, attracting talent in gaming, AI, and internet services.

Synthesized from recent postings & public sources

What's promising

  • Tencent's vast digital ecosystem offers diverse career paths in gaming, AI, and cloud services.
  • Strong global presence provides opportunities for international career growth and collaboration.
  • Investment in cutting-edge technology fosters innovation and skill development.

What to watch

  • Regulatory scrutiny in China poses challenges for business operations and strategy.
  • High competition in the tech sector may limit rapid career advancement.
  • Complex organizational structure can lead to bureaucratic decision-making processes.

Why Tencent

  • Tencent's WeChat platform integrates social, payment, and service functionalities uniquely.
  • Pioneering investments in AI and gaming set it apart in tech innovation.
  • Extensive partnerships and investments in global tech companies enhance its influence.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Tencent

Tencent is a Chinese multinational conglomerate holding company with subsidiaries in various internet-related services and products, entertainment, AI, and technology.

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