About the role

⚡️ Why Altium?

Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.

Constant innovation has created a transformative technology, unique in its space
More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry

About the Role

As a SaaS Marketing Manager at Altium, you will lead end-to-end marketing strategies for our SaaS-integrated EDA solutions, with a primary focus on lead generation, customer acquisition, and pipeline growth. You will drive data-driven GTM campaigns to penetrate the electronic design automation (EDA) market, ensuring seamless alignment between SaaS product development and market demand.

Key Responsibilities

SaaS-Focused Lead Generation & Demand Capture

Develop and execute multi-channel lead-gen campaigns (SEO/SEM, LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers, leveraging tools like Marketo and HubSpot for automation.
Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs, with A/B testing on messaging and pricing models.

GTM Strategy & Product Launches

Lead 0-to-1 SaaS product launches in China, including positioning, pricing, and localized content (whitepapers, webinars) to address EDA workflow pain points.

Data-Driven Optimization

Track CAC, LTV, and churn rates, using Salesforce and analytics tools to refine targeting and campaign ROI.

Sales Enablement

Provide sales teams with battle cards, competitive intelligence, and lead-qualification frameworks to accelerate SaaS adoption.

Qualifications

Experience: 5+ years in B2B SaaS marketing, preferably in EDA/industrial software. Proven track record in scaling leads and reducing CAC.
Skills: Expertise in SEO/SEM, marketing automation (Marketo/HubSpot), and Salesforce. Fluency in English and Mandarin.
Traits: Entrepreneurial, data-obsessed, and adept at cross-functional collaboration in fast-paced environments.

Also, we would like you to know

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Learn more about why a career at Altium is an opportunity like no other: https://www.youtube.com/watch?v=cAYCOLpPLPE

✈️ Altium Benefits: https://careers.altium.com/#s-benefits

Are you already an Altium employee? Please apply directly through our internal Greenhouse job board. If you have questions, please contact HR.

Skills & Tags

go ai data analytics product design marketing sales

Aplyr's read

Altium is a leader in PCB design software, attracting tech-savvy professionals passionate about innovation in electronics design and development.
Synthesized from recent postings & public sources

What's promising

•Altium's strong reputation in PCB design software offers stability and industry recognition.
•The company is expanding into SaaS, indicating growth and adaptation to market trends.
•Altium invests in innovation, attracting professionals interested in cutting-edge technology.

What to watch

•Limited public information about Altium's work culture and employee satisfaction.
•The transition to SaaS may present challenges and uncertainties for current employees.
•Highly specialized focus may limit career opportunities for those seeking diverse roles.

Why Altium

•Altium's software is widely used by engineers, providing a niche yet robust market presence.
•The company's focus on PCB design distinguishes it from broader software firms.
•Altium's commitment to innovation in electronics design sets it apart in the tech industry.

Aplyr’s read is generated by AI from public sources. Was it useful?