SENIOR BUSINESS ADVISOR – STRATEGIC MARKETING & GROWTH

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few   

• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning, training and development, and much more... 

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

The Senior Business Advisor, Strategic Marketing & Growth, is a seasoned management consultant who supports Canadian entrepreneurs in defining and executing clear, sustainable growth strategies through strong marketing and sales management practices.

This role focuses on helping owners and leadership teams make better strategic growth decisions—clarifying market focus, value proposition, and go‑to‑market priorities—rather than executing marketing campaigns. The advisor helps client’s structure repeatable, insight‑driven marketing and sales practices that align with business strategy, operating realities, and long‑term objectives.

Mandates are both strategic and practical, outcome‑focused, and tailored to each client’s maturity, complexity, and sector.

CHALLENGES TO BE MET

Client Advisory & Delivery

• Lead high‑impact advisory mandates that help entrepreneurs:

  • Define growth objectives, priority markets, and customer segments

  • Clarify and strengthen value propositions, positioning, and go‑to‑market strategy

  • Design scalable marketing and sales management practices (planning, governance, metrics, operating cadence)

  • Align marketing, sales, and commercial decisions with overall business strategy

• Help clients use market insight, performance indicators, and emerging tools to improve planning, prioritization, and decision‑making

• Translate business and growth challenges into structured assessments, clear strategic choices, and actionable roadmaps

• Deliver practical frameworks, tools, and recommendations that leadership teams can adopt and sustain internally

• Coach owners and leadership teams to strengthen strategic thinking, accountability, and execution discipline in marketing and growth initiatives

Practice & Expertise Leadership

• Act as a senior subject matter expert in strategic marketing and growth planning for Canadian SMEs

• Stay current on market trends, go‑to‑market models, customer acquisition practices, and emerging approaches shaping how organizations plan and manage growth

• Contribute to the evolution of BDC Advisory’s Strategic Marketing & Growth offerings, tools, and methodologies

• Share expertise internally through coaching, knowledge transfer, and collaboration with other Advisors and Client Partners

Client Collaboration & Business Development

• Partner closely with Client Partners to assess client needs, shape growth‑focused mandates, and support proposal development

• Participate in key client meetings to establish credibility, set strategic direction, and ensure a strong client experience

• Support outreach, content, and thought leadership activities that demonstrate BDC Advisory’s value in strategic marketing and business growth

WHAT WE ARE LOOKING FOR

• 15+ years of experience in management consulting and/or senior leadership roles with a strong focus on marketing strategy, growth, or commercial management

• Demonstrated success helping organizations design and embed marketing and sales practices that support sustainable growth

• Strong business acumen with the ability to connect marketing and growth decisions to profitability, scalability, and organizational capacity

• Exposure to data‑ and technology‑enabled decision‑making in marketing or sales planning; hands‑on technical delivery is not required

• Proven ability to advise owners, executives, and leadership teams with credibility, pragmatism, and clarity

• Experience working with entrepreneur‑led and owner‑managed businesses, strong understanding of SME realities

• Comfortable working in ambiguity, structuring complex problems, and guiding clients to confident strategic decisions

What Sets This Role Apart

• Clear focus on strategic planning, management practices, and capability building—not marketing execution

• Emphasis on thoughtful growth decisions supported by insight and modern tools, without a technical or implementation mandate

• High autonomy and senior‑level client exposure from the outset

• Opportunity to influence national advisory offerings and how Canadian entrepreneurs approach marketing and growth as core management disciplines

• Purpose‑driven work supporting business resilience, competitiveness, and long‑term value creation across Canada

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.