Product Owner Director, Product Enablement

Role Overview

WPP Media Choreograph China is seeking a Product Owner to join our core Product Enablement team. This is a specialized, high-impact role that functions as a hybrid between a Strategic Product Owner and a Lead Business Analyst. You will own specific product domains (Discovery & Planning, & Activation), taking full responsibility for engaging business stakeholders to extract requirements and translating them into rigorous technical specifications. You will serve as the "Voice of the User" and the primary author of product documentation, ensuring that our development teams have precisely defined user stories to execute against.   

Key Responsibilities

1. Requirements Elicitation & Business Analysis

• Direct Stakeholder Engagement:Personally conduct deep-dive interviews, workshops, and desk-side observations with Media Strategy and Planning teams. You must proactively identify user pain points and workflow friction without relying on others to collect this information.
• Workflow Mapping:Create detailed "As-Is" and "To-Be" process maps to visualize complex media planning workflows (e.g., Reach & Frequency calculations, Audience Segmentation), identifying opportunities for automation and productization.   
• Cross-Functional Translation:Act as the translator between non-technical business users (Strategy/Planning) and technical engineering teams. You must be comfortable explaining business context to developers and technical constraints to planners.

1. Product Ownership & Rigorous Documentation

• Technical Writing:Produce high-quality, developer-ready documentation. You will personally write User Stories(using standard formats like Gherkin/Acceptance Criteria), Functional Specification Documents (FSD), and API integration requirements in English.   
• Backlog Management:Own and groom the product backlog. You will prioritize features based on business value and technical feasibility, working directly with the PMO Lead to align scope with delivery windows.
• Developer Collaboration:engage directly with Global and Local developers during sprints to clarify logic, review prototypes, and make real-time trade-off decisions.

1. Quality Assurance & Validation

• User Acceptance Testing (UAT):define UAT plans and personally validate that delivered software meets the acceptance criteria before release.
• Data Validation:Ensure the accuracy of media logic and algorithms within the tools (e.g., verifying that reach curves are calculated correctly).

 

Qualifications & Technical Requirements

• Professional Experience:8+ years in Digital Product Management or Technical Business Analysis. Experience in AdTechor MarTech is strongly recommended.
• Hard Skills – Technical:
  • Documentation Tools: