Account Director - DTC Health - Freelance

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VML Health

Account Director DTC– Health//Pharma (Freelance)

Location: New York, New York (Hybrid)

About VML Health:

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a ‘vertical’) that has the benefit of autonomy in management, but with support of non-health expertise.

At the heart of health is the story of life – all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals’ and patients’ needs, behaviors and lived experiences through what we call ‘radical empathy’.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

Who we are looking for:

VML Health is seeking a Freelance Account Director DTC– Health//Pharma, who will be responsible for overseeing the campaign and client engagement and team leadership, across all related processes, disciplines and launches for a major North American Pharma client. Omni-channel campaign and marketing expertise (focus on digital and social, with a focus on Pharma DTC campaigns) is a MUST, but not required. The right candidates will act as a primary point of contact with client leadership, internal stakeholders and serve as the “connective tissue” between internal production resources and external connections.  This role will serve as a key Client Partner, and will work closely with Creative and Project Manager for this client’s key stakeholders and internal creative, technology and strategy teams.

The ideal candidate will have experience leading in and thriving in an agile and collaborative work environment. You will have worked on complex delivery projects/campaigns, pharma product launches and be inclusive of all project elements and phases from inception to completion while remaining cool under pressure. You are familiar with the complexities and regulations within pharma marketing content and all elements of a launch or update to a pharma brand. You consider yourself a strong and willing teammate — someone who can manage scopes of work, complex technical roll outs and omnichannel workstreams across different interagency teams and agency partners with ease. You have your finger on the pulse on the latest trends, with a focus on the pharmaceutical sector. You are a consensus builder and a hands on do-er, able to convey strategic insights and offer consultation to internal and external stakeholders.

What you will do:

• Manage and maintain a solid omnichannel base for the growth of this brand and VML Health holistically, from the point of view of best in class omnichannel campaign processes, and the adoption of new delivery methodologies and technologies. You will work with internal Process and Project Management teams to drive innovative initiatives, analyze, plan and implement the solutions that are part of our roadmap and drive cross-brand pharma-related projects acting as a point of contact for clients regarding day to day operations and deliverables.
• Consult and support and serve as a key pillar to our internal product, project and account teams as you identify opportunities for streamlining, automating or implementing efficient processes within VML and for our clients.
• Own and grow the relationship with the counterparts at our Pharma clients, across varied internal disciplines, business and technology leaders and you will have an active role within VML, with visibility and involvement in the development of new proposals, products and services.

Who you are:

• A Builder, possessing an entrepreneurial attitude coupled with strong business acumen. You possess the gravitas and appetite to bring people together, while marshaling people and building consensus to drive ideas and launch solutions.
• Open and collaborative: Our team is close-knit and supportive and we’re working with a lot of unknowns. You must be a champion of team environments that are comfortable and encouraging.
• Optimistic and resilient: Dig in and figure out how to work around problems. Exemplify a “Yes and why not?” posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
• Ego-less: We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What You’ll Need:

• Ideally 8-12+ years of client leadership, campaign management, project and product launch management experience in advertising or marketing communications; a minimum of 3+ years of hands-on experience managing technical, digital & social projects and other 360 campaigns in the Pharmaceutical sector (digital, CLM, CRM, etc.)
• PMP certification is nice to have and successful implementation of Agile a plus
• Experience of working in (preferably large) agencies on large national and/or global accounts
• Experience in the Health/Pharma space, understanding the unique needs therein
• Knowledge of the Immunology, Oncology, Cardiovascular Metabolism, Neuroscience, Pulmonary Hypertension and/or Infectious Diseases and Vaccines or Medical Devices sectors are most welcome.
• Self-driven with proven experience working with multi-disciplinary teams (CX, UX, Tech, Creative, PM/AM) across North American offices
• Good understanding of emerging web standards, user-centered design, optimization and search practices
• Experience with Veeva PromoMats, Vault and CLM assets a plus
• Experience with Adobe Marketing Cloud a plus
• High EQ and the ability to read what a team needs to help motivate them
• Proficiency in MS Office products
• Availability to travel within the US and to other VML offices as needed is helpful

VML is a WPP agency. For more information, please visit our website and follow VML on our social channels: Twitter, Facebook, LinkedIn, and Instagram.