Director of Brand and Content

Department: Commercial – Marketing 
Reports to: VP Marketing 
Location: UK 

The Role 

The Director of Brand & Content owns Boku’s narrative, positioning, and voice in the market, translating that narrative into high‑impact content that supports brand authority, go‑to‑market execution, and account‑level growth. 

This is a senior, hands‑on leadership role for someone who can set strategy and execute, build foundations where limited structure exists, and make clear trade‑offs to keep momentum. The role owns brand and content strategy end to end, spanning positioning, messaging, thought leadership, website, PR, social, events, and editorial governance.  

You will work closely with Sales, Demand, Product, and leadership to ensure content directly supports GTM priorities and demand‑generation motions. 

 

What You’ll Focus On 

• Build and execute Boku’s content and editorial strategy, aligned to commercial and GTM priorities 

• Define clear narratives and messaging that explain complex products to multiple audiences, with a strong customer focus 

• Take ownership of Boku’s website narrative and optimisation, ensuring clarity, strong SEO fundamentals, and ongoing improvement 

• Ensure content is distributed and amplified effectively across owned channels (website, social, PR) 

• Partner with Demand and Sales to support demand generation and ABM through scalable, programmatic content 

• Work closely with agencies (PR, communications, research) to deliver high‑quality output at pace 

• Use data and insight to prioritise work and measure content performance across channels 

• Define and embed best practices for using AI in content creation and distribution, enabling the marketing team to work faster and smarter 

• Lead Boku’s thought leadership program including the development of proprietary insights and research led campaigns 

 

What Success Looks Like 

• Clear, consistent messaging across website, campaigns, and GTM activity 

• Content programs that directly support GTM priorities and account-based marketing initiatives 

• A website narrative that clearly explains Boku’s value and supports discovery 

• Content that is actively used by Sales and Demand to support pipeline and buying journeys 

• Strong working relationships with Sales, Demand, and senior stakeholders 

• Events consistently delivered as high impact content and narrative moments, with strong post event amplification 

 

What We’re Looking For 

• Data led operator who uses insight, performance metrics, and market intelligence to demonstrate measurable contribution to pipeline&n