About the role

Aplyr's Quick Take

This role is about leading demand generation strategies to drive growth for Abodo's AI and data products in the PropTech industry. You'll be responsible for designing and executing multi-channel marketing programs, working closely with various teams to boost revenue and expand into new markets. It's a senior-level individual contributor position focused on strategy and execution.

Good fit

Ideal candidates have extensive experience in demand generation, particularly in tech or SaaS environments, and a proven track record of driving revenue growth. A collaborative mindset and a willingness to innovate will help you thrive in this fast-paced, remote setting.

Worth noting

Abodo emphasizes a no a**holes policy, suggesting a strong focus on company culture. They are profitable and have a solid financial foundation, which is a positive sign for job stability.

We’re Changing the PropTech Industry

We’re a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates.

We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we're looking for exceptional people to help further accelerate our growth.

While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.

About Our Products

ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily—covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, MavenAI, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

The Role

As the Director of Demand Generation, you’ll architect a modern demand engine that scales with us as we grow and compete head-on with the biggest names across our ApartmentIQ product suite. Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll launch high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, and deliver measurable revenue impact. If you're looking to own a key lever of growth and help define what great GTM looks like in our category, we’d love to meet you.

What You'll Do:

Strategy & Program Design

Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency.

Execution & Optimization

Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance.
Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback.

Measurement & Accountability

Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders.
Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems.
Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.

What We’re Looking For:

5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
Experience in a high-growth startup or technology company is strongly preferred.
Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)
Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)
Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership

Why Choose Us:

Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to buil

Skills & Tags

go rust ai data product design marketing sales

Aplyr's read

Abodo is a tech-driven company focusing on AI and data solutions, attracting professionals passionate about innovation and customer experience.
Synthesized from recent postings & public sources

What's promising

•Abodo is heavily investing in AI, offering opportunities for tech-driven professionals.
•Recent hires indicate a strong focus on expanding customer experience and sales teams.
•The company supports growth in data infrastructure, appealing to engineers and data scientists.

What to watch

•Limited public information about Abodo's financial stability and long-term growth projections.
•Potential risk of over-reliance on AI without clear market differentiation.
•High competition in AI and data sectors may challenge Abodo's market position.

Why Abodo

•Abodo's focus on MavenAI suggests a specialized approach to AI product development.
•The company's diverse hiring across product management and data roles indicates a comprehensive tech strategy.
•Emphasis on customer experience roles highlights a commitment to client satisfaction.

Aplyr’s read is generated by AI from public sources. Was it useful?