About the role
For over 70 years, Johnson Brothers has been a respected, family-owned distributor representing many of the world’s most recognized wine and spirit brands. We combine deep industry expertise with a people-first culture, offering our employees the opportunity to grow, succeed, and make a real impact in the marketplace.
As an Off Premise Sales Consultant, you will partner with both retail chains and independent accounts to build successful beverage programs, drive sales growth, and deliver category solutions that meet each customer’s unique needs. This role goes beyond simply selling products — we are looking for someone who understands wine and spirits, can analyze shelf sets and assortment gaps, recognize emerging opportunities, and bring strategic recommendations that help retailers maximize performance and profitability.
If you enjoy building relationships, influencing buying decisions, staying ahead of industry trends, and helping customers create winning assortments, we’d love to meet you.
Job Description:
What You’ll Do
Territory Management
- Build and maintain strong relationships with chain and independent retail accounts
- Execute strategic sales initiatives and territory plans to drive growth
- Provide exceptional customer service and quickly resolve account concerns
- Identify opportunities to expand distribution, increase shelf presence, and improve product assortment
Sales & Category Development
- Develop a deep understanding of our portfolio, pricing, and market trends
- Deliver compelling sales presentations and product recommendations tailored to each retailer’s needs
- Analyze shelf sets, cold boxes, displays, and category placement to identify assortment gaps and opportunities
- Use wine and spirits knowledge to recommend solutions that improve category performance and drive incremental sales
- Achieve sales goals and grow both supplier and customer business
- Prospect and develop new retail accounts
Merchandising & Servicing
- Conduct effective and consistent sales calls
- Perform accurate inventory assessments and minimize ordering issues
- Ensure products are properly merchandised and represented in-store
- Support execution of displays, features, and promotional activity
Administration
- Complete all required reporting, orders, and account follow-up in a timely manner
- Maintain compliance with company policies, procedures, and industry regulations
What We’re Looking For
- Strong wine and spirits knowledge, including understanding of category trends, retailer needs, and assortment strategy
- Ability to evaluate shelf sets and identify opportunities for improved product mix and category growth
- Prior sales experience in beverage alcohol, retail, route sales, or related industry preferred
- Ability to pivot and rise to the challenge as new portfolios and changes are presented
- Self-motivated, competitive, and results-driven mindset
- Excellent relationship-building, communication, and presentation skills
- Strong organizational and time-management abilities
- Valid driver’s license with acceptable driving record
- Reliable transportation and proof of insurance
- Local candidates preferred (no relocation package available)
Why Johnson Brothers?
- Industry-leading portfolio of wine, spirits, and beer brands
- Family-owned company with a strong culture and long-term stability
- Opportunity to work with passionate industry professionals
- Career growth and advancement opportunities
- Fast-paced, relationship-driven environment where your expertise makes an impact every day
Candidate must pass criminal background and MVR.
Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.
Worker Sub-Type:
RegularTime Type:
Full timeAplyr's read
Johnson Brothers Liquor Company thrives as a major U.S. distributor of wines and spirits, attracting professionals passionate about beverage sales and distribution.
What's promising
- •Strong market presence with a diverse product range in wines and spirits.
- •Opportunities for career growth in various U.S. locations.
- •Focus on luxury and specialty products attracts niche market expertise.
What to watch
- •High competition in the beverage distribution industry.
- •Potential for demanding work hours in sales and delivery roles.
- •Limited public information about company culture and employee satisfaction.
Why Johnson Brothers Liquor Company
- •Family-owned business with a long history in the beverage industry.
- •Emphasis on luxury wine specialization sets it apart from competitors.
- •Wide geographic reach with roles in multiple U.S. cities.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Johnson Brothers Liquor Company
Johnson Brothers is a leading distributor of fine wines and spirits, providing a wide range of products to retailers and restaurants across the United States.
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