Senior Social Campaign Manager

Your team 

The Global Addressable Media team operates across London and Amsterdam, delivering best-in-class digital media solutions that connect brands with consumers and drive sustainable growth at scale.

Within this, our Social capability plays a critical role in shaping how brands show up in culture. We design platform-native strategies that balance brand building with performance, leveraging the full ecosystem across partners such as Meta, Google, Amazon, TikTok and others.

We believe in Value for All — creating a transparent and meaningful exchange between brands, consumers, and platforms. Together with 100+ colleagues across 50+ markets and 30+ nationalities, we collaborate closely with global partners to stay at the forefront of innovation, social commerce, and AI-driven media.

If you want to lead how brands win in social and shape the future of digital advertising, this role is for you. 

What are you going to do?

As a Senior Social Campaign Manager, you will lead the strategic planning, execution, and optimization of paid social campaigns across multiple markets. 

You go beyond activation — you connect strategy, creative, data, and platform intelligence to deliver business impact. 

What are you going to achieve? 

Your role is to ensure social media becomes a core driver of business growth, not just a channel. 

You will: 

• Deliver high-performing, insight-led social campaigns aligned with client business goals;

• Drive continuous optimisation through data, testing, and learning agendas;

• Elevate social into a strategic growth lever, integrating with broader media and marketing efforts;

• Unlock measurable impact across brand and performance metrics.

Ultimately, you will position social as a scalable, intelligent, and commercially effective discipline. 

Core focus areas 

Social & Platform Expertise 

• Deep understanding of paid social ecosystems (Meta, TikTok, Pinterest, YouTube, etc.);

• Strong knowledge of platform algorithms, formats, and optimization levers;

• Ability to translate platform capabilities into business outcomes.

Strategy & Campaign Management 

• Develop full-funnel social strategies aligned with client objectives;

• Oversee campaign setup, audience strategy, and budget allocation;

• Continuously optimise based on performance, insights, and platform signals.

Data, Insights & Reporting 

• Analyse performance data to generate actionable insights;

• Build clear, compelling reports and narratives for stakeholders;

• Drive structured test & learn agendas (creative, audiences, formats).

Creative & Content Excellence 

• Collaborate with creative teams to ensure platform-native, high-performing content;

• Guide creative optimization based on data and audience behavior;

• Connect paid, organic, and influencer strategies where relevant.

Client & Stakeholder Leadership 

• Lead client conversations, performance reviews, and strategic recommendations;

• Act as a senior point of contact for social expertise;

• Collaborate across teams (strategy, analytics, markets) to ensure alignment.

Innovation & Industry Leadership 

• Stay ahead of trends in social, AI, and digital marketing;

• Identify new opportunities (social commerce, creator economy, automation);

• Contribute to internal knowledge sharing and capability building.

Team Leadership 

• Support and mentor junior team members;

• Help structure workloads, priorities, and development plans;

• Contribute to broader team initiatives and new business opportunities.

Key Performance Indicators (KPIs) 

• Campaign ROI and business impact;

• Engagement and conversion metrics;

• CPA, CPC, CTR, conversion rate;

• Brand and attention metrics;

• Client satisfaction and relationship growth.

Who are you? 

• 4+ years of hands-on experience in paid social (Meta, TikTok, etc.);

• Strong strategic mindset combined with executional excellence;

• Proven experience in campaign management, optimization, and performance delivery;

• Excellent stakeholder management and client servicing skills;

• Strong analytical and problem-solving capabilities;

• Ability to work in an international, fast-paced environment;

• Passion for social media, innovation, and continuous learning.

What do we offer? 

• 3 Well-being Days on top of 25 holidays;

• 2 Social Impact Days to give back;

• Extensive learning and development opportunities;

• Clear career progression towards Lead roles;

• A hybrid working model (3 days office, 2 days home);

• A vibrant culture with regular social activities and events;

• Competitive salary and benefits.

#LI-Hybrid