About the role
What we’re looking for
Recora is on a mission to empower everyone to live a long, full, and optimal life. We’re seeking an elite Enterprise Sales Lead to drive our next stage of growth by leveraging relationships with the nation’s largest health systems within a designated territory.
This is an Individual Contributor (IC) role for a high-impact builder who likely began their career in healthcare consulting or advisory before spending several years closing complex deals. We have a strong preference for candidates based in New York, but we are open to remote candidates who bring a seasoned and deep "rolodex" of established health system relationships. Because this role requires deep relationship-building and navigating high-stakes negotiations, you should expect to be on-site with potential clients 30-50% of the time, especially during the later stages of a deal cycle. You must be as comfortable building a pro-forma in Excel as you are working through the "pre-implementation" gauntlet with hospital IT, Legal, and Compliance teams to get a contract signed.
Responsibilities
Specifically, in this role you will:
- Own a Territory of Large IDNs: Lead the full sales cycle for the nation’s largest health systems, from initial opportunity identification to relationship building, negotiation, and final contracting. You will not be managing any staff.
- Meet and Exceed Sales Targets: Meet and exceed sales targets, consistently driving revenue growth
- Generate and Architect the Pipeline: Take total ownership of your territory’s sales plan. You are responsible for identifying and qualifying your own leads, leveraging your network and persistence to bypass gatekeepers and secure executive-level access.
- Command Complex Environments: Lead complex meetings with 15+ health system stakeholders. You handle pressure with poise, think on your feet, and maintain authority while addressing technical, financial, and clinical inquiries.
- Master the Pre-Implementation Process: Drive momentum beyond clinical buy-in. You are responsible for navigating the technical and administrative middle of the deal, threading the needle between IT, Integrations, Legal, and Compliance to remove blockers and secure a signature.
- Own the Analytics & ROI: Build pro-formas, opportunity analyses, and ROI models in Excel for prospective partners. You interpret health system performance metrics to build transformative solutions that solve their specific financial needs.
- Lead Executive Presentations and Strategy Sessions: Produce boardroom-ready proposals and decks. Every deliverable must be highly polished and tailored to the specific political and financial pressures of each health system.
30-60-90 Day Expectations in this Role
First 30 Days
- Onboard & Map: Deep dive into Recora’s clinical model, technology, and value prop. Master the technical workflow tools, including CRM, pro-forma models, and analysis tools.
- Immediate Outreach: Identify your Top 20 health system targets.
- Pipeline Kick-off: Leverage your existing network + other pipeline generation levers to initiate initial "discovery" conversations and begin generating net-new enterprise leads within your first month.
First 60 Days
- Deal Maturation: Demonstrate active pipeline growth by advancing multiple Tier-1 targets through early-stage qualification and solution design.
- Master the Sales Playbook: Within your first 60 days, you will have mastered Recora’s sales stages and the specific milestones required to move a deal forward. You will clearly understand how to execute each step of our process, collaborating closely with health system leaders to advise them on the strategic path toward a successful collaboration.
First 90 Days
- Sales Progression:
Aplyr's read
Recora is redefining cardiac rehabilitation with a tech-driven approach, attracting healthcare professionals and tech experts passionate about patient-centered innovation.
What's promising
- •Recora leverages technology to improve cardiac rehab accessibility and outcomes.
- •The company offers remote roles, providing flexibility and work-life balance.
- •Strong focus on healthcare innovation attracts skilled professionals in tech and health.
What to watch
- •Limited public information about financial stability and long-term viability.
- •Navigating regulatory challenges in healthcare technology can be complex.
- •Potentially high competition from established healthcare providers and startups.
Why Recora (Cardiac Rehab)
- •Recora integrates digital tools into traditional cardiac rehab for enhanced patient engagement.
- •Focus on remote rehabilitation expands access to underserved populations.
- •Combines expertise from healthcare and technology sectors for comprehensive solutions.
Aplyr’s read is generated by AI from public sources. Was it useful?
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