About the role

Aplyr's Quick Take

This role is about crafting and executing marketing strategies for OakNorth's lending products in the US. You'll work closely with sales to create compelling narratives and materials that help close deals, while also managing cross-channel campaigns. It's a hands-on position that blends marketing and sales enablement.

Good fit

Ideal candidates have several years of experience in product marketing, particularly in financial services or lending. A collaborative working style and strong communication skills are essential for success in this role.

Worth noting

The position emphasizes collaboration with both US and UK teams, which could provide a unique perspective on international marketing strategies. However, the focus on sales metrics may pressure candidates to deliver quick results.

At OakNorth, we’re on a mission to empower ambitious businesses with the funding they need to grow. Since 2015, we’ve lent over $21 billion across the UK and US, supporting job creation, housing development and long-term economic growth.

As OakNorth continues to scale its lending business in the US, clear positioning, compelling propositions and strong commercial execution are critical. Marketing plays a central role in shaping how our products are understood in the market, how we go to market, and how we enable our commercial teams to win larger, more complex deals.

We’re looking for a Senior Product Marketing Manager to enable our sales team, strengthen our positioning, grow and commercialise our lending propositions in the US market.

This role sits at the intersection of commercial and marketing, it involves sales enablement and organizing cross-channel campaigns, collaborating with the larger marketing team. The role involves owning product positioning, coming up with industry & customer stories & narratives, shaping go-to-market strategy and designing campaigns that support growth, while ensuring our sales teams are equipped with the messaging, narratives and materials they need to convert effectively.

Success is largely defined by the improvement of sales teams’ metrics and our ability to get demand from new types of clients & segments.

You’ll collaborate closely with the Debt Finance team in the US, as well as the skilled Marketing team within the UK, to turn complex lending propositions into clear, compelling stories that resonate in the market and perform in sales conversations. Strong stakeholder management will be essential to ensure alignment and impact.

Skills & Tags

go ai product design marketing sales

Aplyr's read

OakNorth Bank is a tech-savvy financial institution focused on lending to SMEs, attracting professionals interested in innovative banking solutions and technology integration.
Synthesized from recent postings & public sources

What's promising

•OakNorth Bank has a strong focus on SME lending, filling a crucial gap in the financial services market.
•The company leverages advanced technology to streamline loan processing, enhancing efficiency and customer experience.
•OakNorth's international expansion offers employees opportunities for global exposure and career growth.

What to watch

•The niche focus on SME lending may limit diversification and expose the bank to sector-specific risks.
•Rapid international expansion could strain resources and impact operational efficiency.
•High reliance on technology requires constant innovation and poses cybersecurity risks.

Why OakNorth Bank

•OakNorth Bank uses a proprietary credit analysis platform, differentiating it from traditional banks.
•The bank's technology-driven approach allows for faster loan approvals compared to conventional banks.
•OakNorth's focus on underserved SME markets provides unique lending opportunities and challenges.

Aplyr’s read is generated by AI from public sources. Was it useful?